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Financial Times  Oct 6  Comment 
Benchmark climbs 9% on forecast of further dry weather
Yahoo  Oct 1  Comment 
Canada's Club Coffee said it was suing K-cup coffee pod maker Keurig Green Mountain Inc for engaging in anti-competitive measures to maintain a near monopoly and keep single-serve coffee prices artificially high. Club Coffee is seeking $600...
SeekingAlpha  Sep 26  Comment 
By Tarun Bachhawat: Starbucks (NASDAQ: SBUX) is a leading coffee shop chain across the globe with its major presence across the U.S. Its stores are known for the cozy ambiance they offer that makes having coffee there a worthwhile experience. In...
SeekingAlpha  Sep 24  Comment 
By Alpha World: Coffee prices, which were struggling last year amid a supply glut due to bumper harvest in Brazil, have rebounded sharply in 2014. Prices recovered as Brazil, the world's largest producer and exporter of Arabica coffee, witnessed...
Forbes  Sep 19  Comment 
Rising prices of coffee can lead Kraft to hike prices of its products, which may affect its market share as it competes mostly in the moderately price sensitive mid-premium category. Currently we expect Kraft?s market share in beverages to remain...
Agrimoney.com  Sep 2  Comment 
Arabica coffee prices cement their place above $2 a pound amid growing concerns over a lack of rainfall in Central America, and Brazil
Motley Fool  Aug 26  Comment 
The price of a cup of coffee is rising as commodity prices increase, and there's no end in sight.
SeekingAlpha  Aug 17  Comment 
By Andrew Sachais: Keurig Green Mountain (NASDAQ:GMCR), the maker of Keurig one-cup coffee brewers, may be negatively affected by pricing pressure in 2015, even as the company plans on rolling out a new machine later this year. The company said...
Financial Times  Aug 5  Comment 
Prices jumped last week as Brazilian coffee trader Terra Forte downgraded its crop estimate for this year, triggering a rush of buy orders




 
TOP CONTRIBUTORS

This article is about the commodity in general. For the specific futures contract, see Coffee Futures.

World coffee exports were 7.97 million bags in July 2008, down from 8.31 million in July 2007. [1] Overall in 2008, declining output coupled with rising worldwide demand for coffee has dramatically increased the price of this commodity.[1] From August 2007 to August 2008, coffee prices have increased approximately 21%.

The biggest consumers of coffee are developed countries such as the United States, Germany, and Italy, which account for the majority of worldwide coffee imports, but on a per capita consumption basis countries such as Finland, Aruba, and Iceland lead the pack.[1] Meanwhile, in emerging markets like Brazil, Vietnam, and Colombia, coffee is a major source of revenue, with exports of coffee accounting for, in some cases, over 80% of foreign exchange earnings.[2]

Coffee is traded on major futures and commodity exchanges, most importantly in London and New York. The movements of coffee prices are largely determined by supply/demand fundamentals - if there are more sellers than buyers, the price of coffee typically falls; when there are more buyers than sellers, the price of coffee typically rises. Two types of coffee are traded on a worldwide basis, Arabica and Robusta. Robusta is typically sold for 70% of the price of Arabica, and for that reason, it is usually favored by the "Big Four" coffee roasting companies (Kraft, Nestlé, Procter & Gamble, and Sara Lee) that purchase approximately 50% of the coffee produced worldwide.[3]

The chart at left shows spot prices for Coffee on the intercontinental exchange in cents per pound.


Which companies benefit from lower coffee prices?

All companies that sell retail coffee to consumers would stand to benefit from lower raw coffee prices. Companies' cost of goods sold would decrease and therefore, operating margins would expand. For example, in 2001 when coffee prices decreased by approximately 15%, Starbucks' gross margin increased by approximately 5%. The following companies sell coffee to consumers and would likely benefit from lower raw coffee prices in the same way:

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This chart shows the average monthly price for Arabica and Robusta coffees, as well as, the spread between the two prices. As you can see, the price differential has decreased over the last ten years while coffee prices in general have gone up.[4]

Which companies benefit from higher coffee prices?

For the most part, there are no companies in the United States that would directly benefit from higher coffee prices since the United States is not a producer of coffee. The farmers who produce coffee (mainly in developing countries) have the most to gain from increased coffee prices since their costs would most likely stay the same and therefore, their profit would increase.

One could argue that there is an indirect benefit for companies like Deere and Co., which manufactures agricultural equipment and has a dominant market share in the agricultural equipment industry. So, if farmers gain more profit and coffee prices increase, more farmers will produce more coffee and more farmers will be able to afford new machinery/ equipment.

Who Produces Coffee?

10 Largest Coffee Producing Countries in 2007[5] No. of Bags (thousands) % of World Production
Brazil 33,74029%
Vietnam 17,50015%
Colombia 12,40011%
Indonesia 7,0006%
Ethiopia 5,7335%
Kenya 4,7004%
India 4,8504%
Mexico 4,5004%
Guatemala 4,0003%
Honduras 3,8333%
Peru 3,1903%
Total111,44686%
World Production118,074100%

Who Consumes Coffee?

10 Largest Coffee Consuming Countries (per capita)[6] Units: Kg per person per year
Finland11.4
Aruba9.2
Iceland9.1
Norway9
Denmark8.1
Sweden7.9
Bermuda7.5
Switzerland7.4
Netherlands6.8
Germany6.6

What factors impact coffee prices?

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Coffee beans

Weather

A major factor affecting coffee prices is weather. Weather is an uncontrollable force that can seriously damage the crop yield in any given year. So, if weather does not cooperate, farmers are not able to produce as much as demanded and once again, there is a supply/demand imbalance that leads to rising prices. As you can see from the price chart above, there was a dramatic increase in coffee prices during 2004. In 2004, demand for coffee significantly overcame the available supply of coffee partially due to the fact that Brazilian coffee fields had experienced extremely poor weather and could not produce enough coffee to meet worldwide demand. Since Brazil accounts for 29% of coffee production, a decrease in production in Brazil leads to a significant lack of supply.[7]

Supply and Demand Fundamentals

Coffee prices are largely determined by supply/demand fundamentals, and to a slight degree, speculative actions. So, coffee prices generally increase when demand exceeds supply and they generally decrease when supply exceeds demand. For example, if the world-wide coffee crop yield decreased for any given year to an amount less than the demand from world-wide coffee retailers then coffee prices would likely increase as the availability of coffee would be less and people would be willing to pay a higher price if there was a strong lush enough demand for coffee.

Arabica vs. Robusta

The price disparity between Arabica and Robusta used to be much larger than it is today due to the fact that the largest roasting companies began to solely purchase Robusta which, drove Robusta demand up. As a result, Robusta prices increased while demand for Arabica decreased causing Arabica prices to fall. Since Arabica coffee is produced in greater quantities than Robusta, the average price of coffee fell precipitously leading to lower profits for farmers in developing countries. Since coffee is a perennial product, it takes a good deal of time to switch from one type of coffee to another. This created a worldwide coffee crisis because farmers literally could not afford to produce any more as their margins narrowed and essentially, disappeared. In 2007 and 2008, farmers have begun to adjust to the new market demand and focused more of their resources on Robusta. Even so, over the past ten years, the spread between Arabica and Robusta prices has continued to decline. ok[8]

Coffee Futures Contracts

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References

  1. 1.0 1.1 1.2 International Coffee Organization
  2. International Coffee Organization
  3. International Coffee Organization
  4. International Coffee Organization
  5. International Coffee Organization
  6. EarthTrends
  7. International Coffee Organization
  8. Coffee Geek
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