Celebrity Endorsements

RECENT NEWS
TechCrunch  Jan 31  Comment 
 Last summer, the news came in dribs and drabs about initial coin offerings, the crowd sales of new cryptocurrencies that give entrepreneurs access to funding. A warning here that some coins sold in ICOs could be considered securities. An alert...
Clusterstock  Nov 2  Comment 
The price of bitcoin, the red-hot digital coin up more than 550% this year, soared past $6,900 to $6,916 Wednesday evening, according to data by Markets Insider. The rally comes ahead of a warning by the Securities and Exchange Commission on...
MarketWatch  Nov 1  Comment 
The Securities and Exchange Commission issued an alert on Wednesday, warning investors not to make investment decisions based solely on celebrity endorsements. The SEC alert did not identify celebrities, but Paris Hilton,DJ Khaled and Floyd...
New York Times  Oct 27  Comment 
Celebrity endorsements are helping start-ups raise big money in so-called initial coin offerings. But it is not always clear what they are selling.
The Hindu Business Line  Jul 24  Comment 
Celebrity endorsements are a double-edged sword as companies have discovered of late.As long as the celebrity is popular and has a good image, the brand benefits. When the celebrity is found to be ha...
The Economic Times  Jan 14  Comment 
A mutual fund would be permitted to invest only up to five per cent of its net asset value in units of a single issuer of REITs and InvITs.
Forbes  Nov 28  Comment 
Celebrities may not be the right choice for your brand. Here's why.
Forbes  Nov 10  Comment 
It turned out Trump had the most powerful celebrity endorsement of all: His own.
Forbes  Oct 5  Comment 
Influencers are the new celebrity endorsements. In fact, data from influencer marketing platform MuseFind shows that 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement. With 47% of customers using...
Forbes  Oct 3  Comment 
One of the latest trends is fake advertisements, web sites, or social media posts claiming that celebrities are endorsing a product when the celebrities never really did.




 
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