Celebrity Endorsements

The Hindu Business Line  Mar 7  Comment 
One the eve of International Women’s Day, Bollywood star Aamir Khan faced a volley of questions from women journalists, ranging from social causes, to films, to politics, to celebrity endorsements...
Forbes  Jan 31  Comment 
After helping launch more than 500 products, I’ve come to this conclusion: If a product is really strong, you don’t need a celebrity to sell it to consumers.
guardian.co.uk  Jan 5  Comment 
Supermarkets report surging sales of cheap 'super vegetable' championed by the likes of Jack Monroe, Gwyneth Paltrow and Hugh Fearnley-Whittingstall It's a cheap, home-grown "super vegetable" that retailers are predicting will be one of this...
Forbes  Dec 12  Comment 
Hard as it is to believe today, there was time when celebrities wouldn’t lend their name to product endorsements. That was not to say they didn’t, they just didn’t do it in the United States. Japan was a big market for American celebrity...
Sydney Morning Herald  Aug 14  Comment 
Forget celebrity endorsements on Twitter, it's the billionaire tycoons and investment moguls of the world that companies and social media firms should be looking to for a boost.     
New York Times  Jun 9  Comment 
The Federal Trade Commission wants to better distinguish the blurred line between celebrity endorsements and mere appreciation.     
TechCrunch  May 24  Comment 
Adly, a startup that connects advertisers with celebrities willing to post promoted messages on social networks, recently raised $2 million in additional funding. The new funding came from previous backer GRP Partners and new investor Siemer...
New York Times  Dec 20  Comment 
Medifast, shunning celebrity endorsements, uses real people who lost scores of pounds with its weight-loss system in emotional before-and-after commercials.
Forbes  Nov 9  Comment 
Guest post written by Brian O'Malley
The Globe and Mail  Oct 18  Comment 
On Wednesday, Nike announced it is severing ties with cyclist Lance Armstrong following a report from the U.S. anti-doping agency detailing evidence he had been a key part of a systematic doping program. But, as marketing reporter Susan Krashinsky...

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