Celebrity Endorsements

The Economic Times  Sep 21  Comment 
Through getting several celebrity endorsements and advertisements, companies have created a space in the consumers' mind who is now willing to pay extra.
TechCrunch  Sep 14  Comment 
 There’s probably a law against launching a new headphone line without the proper celebrity endorsement. Right out of the gate, Muzik’s got ‘em in spades. The hardware startup is launching its first pair – the fittingly titled One – and...
Financial Times  Jun 21  Comment 
Brexit campaigners shrug off celebrity endorsements as their Remain backing has been easier come by
The Hindu Business Line  Apr 22  Comment 
The parliamentary panel’s blanket decrees on celebrity endorsements may end up penalising the innocent
CNNMoney.com  Dec 10  Comment 
His client list reads like the Who's Who of Hollywood power players.
The Hindu Business Line  Jun 3  Comment 
If found liable, may bring in more due diligence, say celebrity managers
BBC News  Dec 11  Comment 
A growing number of small firms are boosting sales thanks to securing celebrity endorsements, but doing a deal with a famous figure doesn't necessarily guarantee success.
Benzinga  Jul 16  Comment 
NBA star Kevin Durant’s recent deal to become spokesman for the zero-calorie drink Sparkling Ice raises, once again, the question of just how much value celebrity endorsements bring to a brand. One thing is clear, however. Although the...
The Hindu Business Line  Jul 3  Comment 
The Suarez saga, yet again, reveals that celebrity endorsements are fraught with uncertainty. While brands instantly dump a controversial celebrity, are marketers missing a trick or two?
The Economic Times  Jul 2  Comment 
Ramesh Chauhan, founder of soft drink brands such as Thums Up and Limca, is all set to return to the aerated beverages market with a functional drink called Urzza.

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