Celebrity Endorsements

RECENT NEWS
Benzinga  Jul 16  Comment 
NBA star Kevin Durant’s recent deal to become spokesman for the zero-calorie drink Sparkling Ice raises, once again, the question of just how much value celebrity endorsements bring to a brand. One thing is clear, however. Although the...
The Hindu Business Line  Jul 3  Comment 
The Suarez saga, yet again, reveals that celebrity endorsements are fraught with uncertainty. While brands instantly dump a controversial celebrity, are marketers missing a trick or two?
The Economic Times  Jul 2  Comment 
Ramesh Chauhan, founder of soft drink brands such as Thums Up and Limca, is all set to return to the aerated beverages market with a functional drink called Urzza.
BBC News  May 1  Comment 
Fashion merchandising expert Maria Malone says the use of celebrity endorsements is becoming "more prevalent".
The Hindu Business Line  Mar 7  Comment 
One the eve of International Women’s Day, Bollywood star Aamir Khan faced a volley of questions from women journalists, ranging from social causes, to films, to politics, to celebrity endorsements...
Forbes  Jan 31  Comment 
After helping launch more than 500 products, I’ve come to this conclusion: If a product is really strong, you don’t need a celebrity to sell it to consumers.
guardian.co.uk  Jan 5  Comment 
Supermarkets report surging sales of cheap 'super vegetable' championed by the likes of Jack Monroe, Gwyneth Paltrow and Hugh Fearnley-Whittingstall It's a cheap, home-grown "super vegetable" that retailers are predicting will be one of this...
Forbes  Dec 12  Comment 
Hard as it is to believe today, there was time when celebrities wouldn’t lend their name to product endorsements. That was not to say they didn’t, they just didn’t do it in the United States. Japan was a big market for American celebrity...
Sydney Morning Herald  Aug 14  Comment 
Forget celebrity endorsements on Twitter, it's the billionaire tycoons and investment moguls of the world that companies and social media firms should be looking to for a boost.     
New York Times  Jun 9  Comment 
The Federal Trade Commission wants to better distinguish the blurred line between celebrity endorsements and mere appreciation.     




 
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