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Celebrity Endorsements |
New York Times
Dec 20
Comment
Medifast, shunning celebrity endorsements, uses real people who lost scores of pounds with its weight-loss system in emotional before-and-after commercials.
The Globe and Mail
Oct 18
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On Wednesday, Nike announced it is severing ties with cyclist Lance Armstrong following a report from the U.S. anti-doping agency detailing evidence he had been a key part of a systematic doping program. But, as marketing reporter Susan Krashinsky...
Forbes
May 11
Comment
I'm currently sitting in the Cathay Pacific First and Business Class Lounge at the San Francisco International Airport waiting for my flight back to Toronto. No I'm not flying Cathay Pacific, I'm not even flying a partner airline, I'm actually...
New York Times
Apr 3
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Fellowes's new 79Ci paper shredder has the chops to shred through just about anything, just like Van Halen's vaunted guitarist.
TheStreet.com
Feb 3
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BOSTON (MainStreet) -- For as long as there have been celebrities, there have been celebrity endorsements.
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The Globe and Mail
Sep 30
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From tossing free products out the window to gaining celebrity endorsements, Inder Bedi has figured out how to create a buzz around his Matt & Nat line
Forbes
Jun 14
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Adweek/Harris Interactive recently conducted a poll about celebrity endorsements in advertising, and at first blush, the results appear damning: 77% of respondents claimed that "when a sports star, movie star or other celebrity endorses a product"...
Forbes
Jun 6
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Chinese tennis star Li Na became the first person from Asia to win the Grand Slam on Saturday with a stand-out individual performance. Now that she's triumphed and China’s all-important state media is embracing her success, Li’s sponsors...
Forbes
Apr 19
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Some companies think that simply to have a celebrity in an advertisement, holding a product, that the product will sell. Nikon has Ashton Kutcher, Cover Girl has Taylor Swift, and Garnier has Sarah Jessica Parker. But do those celebrities...
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