Celebrity Endorsements

The Hindu Business Line  Jul 24  Comment 
Celebrity endorsements are a double-edged sword as companies have discovered of late.As long as the celebrity is popular and has a good image, the brand benefits. When the celebrity is found to be ha...
The Economic Times  Jan 14  Comment 
A mutual fund would be permitted to invest only up to five per cent of its net asset value in units of a single issuer of REITs and InvITs.
Forbes  Nov 28  Comment 
Celebrities may not be the right choice for your brand. Here's why.
Forbes  Nov 10  Comment 
It turned out Trump had the most powerful celebrity endorsement of all: His own.
Forbes  Oct 5  Comment 
Influencers are the new celebrity endorsements. In fact, data from influencer marketing platform MuseFind shows that 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement. With 47% of customers using...
Forbes  Oct 3  Comment 
One of the latest trends is fake advertisements, web sites, or social media posts claiming that celebrities are endorsing a product when the celebrities never really did.
The Economic Times  Sep 21  Comment 
Through getting several celebrity endorsements and advertisements, companies have created a space in the consumers' mind who is now willing to pay extra.
TechCrunch  Sep 14  Comment 
 There’s probably a law against launching a new headphone line without the proper celebrity endorsement. Right out of the gate, Muzik’s got ‘em in spades. The hardware startup is launching its first pair – the fittingly titled One – and...
Financial Times  Jun 21  Comment 
Brexit campaigners shrug off celebrity endorsements as their Remain backing has been easier come by
The Hindu Business Line  Apr 22  Comment 
The parliamentary panel’s blanket decrees on celebrity endorsements may end up penalising the innocent

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