Celebrity Endorsements

The Hindu Business Line  Apr 22  Comment 
The parliamentary panel’s blanket decrees on celebrity endorsements may end up penalising the innocent
CNNMoney.com  Dec 10  Comment 
His client list reads like the Who's Who of Hollywood power players.
The Hindu Business Line  Jun 3  Comment 
If found liable, may bring in more due diligence, say celebrity managers
BBC News  Dec 11  Comment 
A growing number of small firms are boosting sales thanks to securing celebrity endorsements, but doing a deal with a famous figure doesn't necessarily guarantee success.
Benzinga  Jul 16  Comment 
NBA star Kevin Durant’s recent deal to become spokesman for the zero-calorie drink Sparkling Ice raises, once again, the question of just how much value celebrity endorsements bring to a brand. One thing is clear, however. Although the...
The Hindu Business Line  Jul 3  Comment 
The Suarez saga, yet again, reveals that celebrity endorsements are fraught with uncertainty. While brands instantly dump a controversial celebrity, are marketers missing a trick or two?
The Economic Times  Jul 2  Comment 
Ramesh Chauhan, founder of soft drink brands such as Thums Up and Limca, is all set to return to the aerated beverages market with a functional drink called Urzza.
BBC News  May 1  Comment 
Fashion merchandising expert Maria Malone says the use of celebrity endorsements is becoming "more prevalent".
The Hindu Business Line  Mar 7  Comment 
One the eve of International Women’s Day, Bollywood star Aamir Khan faced a volley of questions from women journalists, ranging from social causes, to films, to politics, to celebrity endorsements...
Forbes  Jan 31  Comment 
After helping launch more than 500 products, I’ve come to this conclusion: If a product is really strong, you don’t need a celebrity to sell it to consumers.

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