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Cloud Computing

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So far the applications segment of cloud computing is the only segment that has proven useful as a 'business model.' <ref>The Cloud Wars: $100 Billion at Stake, Published by Merrill Lynch, May 7, 2008</ref> By running business applications over the internet from centralized servers rather than from on-site servers, companies can cut some serious costs. Furthermore, while avoiding maintenance costs, licensing costs and the costs of the hardware required to run servers on-site, companies are able to run applications much more efficiently from a computing standpoint.'' So far the applications segment of cloud computing is the only segment that has proven useful as a 'business model.' <ref>The Cloud Wars: $100 Billion at Stake, Published by Merrill Lynch, May 7, 2008</ref> By running business applications over the internet from centralized servers rather than from on-site servers, companies can cut some serious costs. Furthermore, while avoiding maintenance costs, licensing costs and the costs of the hardware required to run servers on-site, companies are able to run applications much more efficiently from a computing standpoint.''
<br> <br>
-ompanies sell licenses to their users, who then run the software from on premise servers.+ 
 +<br>
 +On Demand software services come in a few different varieties which vary in their pricing scheme and how the software is delivered to the end users. In the past, the end-user would generally purchase a servers and is accessed by the end user over the internet. While this is the most common platform for On Demand software services, thereewr are also some slightly different offerings which can be described as a hybrid of these two platforms. For instance, a program through which the end user pays a license fee, but then accesses the software over the internet from centralized servers is considered a hybrid service.
 + 
 +*'''Who is Offering On Demand Software?''' - The companies below are already established in the On-Demand software or SaaS business. These companies charge their customers a subscription fee and in return host software on central servers that are accessed by the end user via the internet.
 +**[[Salesforce.com (CRM)]]
 +**[[Google (GOOG)]]
 +**[[NetSuite (N)]]
 +**Cordys
 +**[[Taleo (TLEO)]]
 +**[[Concur Technologies (CNQR)]]
 +*'''Who is Offering Traditional Software?''' - The following companies have established themselves as traditional software providers. These companies sell licenses to their users, who then run the software from on premise servers.
**[[SAP AG (SAP)]] **[[SAP AG (SAP)]]
**[[Oracle (ORCL)]] **[[Oracle (ORCL)]]

Revision as of 11:20, February 15, 2011

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 This article describes a concept which could impact a variety of companies, countries or industries. To see what companies and articles reference this concept page, click here.

Cloud computing is a technology that uses the internet and central remote servers to maintain data and applications. Cloud computing allows consumers and businesses to use applications without installation and access their personal files at any computer with internet access. This technology allows for much more efficient computing by centralizing storage, memory, processing and bandwidth.

A simple example of cloud computing is Yahoo email or Gmail etc. You dont need a software or a server to use them. All a consumer would need is just an internet connection and you can start sending emails. The server and email management software is all on the cloud ( internet) and is totally managed by the cloud service provider Yahoo , Google etc. The consumer gets to use the software alone and enjoy the benefits. The analogy is , 'If you only need milk , would you buy a cow ?' All the users or consumers need is to get the benefits of using the software or hardware of the computer like sending emails etc. Just to get this benefit (milk) why should a consumer buy a (cow) software /hardware ?

Cloud computing is broken down into three segments: "applications," "platforms," and "infrastructure." Each segment serves a different purpose and offers different products for businesses and individuals around the world. In June 2009, a study conducted by VersionOne found that 41% of senior IT professionals actually don't know what cloud computing is and two-thirds of senior finance professionals are confused by the concept,[1] highlighting the young nature of the technology. In Sept 2009, an Aberdeen Group study found that disciplined companies achieved on average an 18% reduction in their IT budget from cloud computing and a 16% reduction in data center power costs.[2] 

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Contents

Cloud Computing Segments

Applications: It's all On Demand

So far the applications segment of cloud computing is the only segment that has proven useful as a 'business model.' [3] By running business applications over the internet from centralized servers rather than from on-site servers, companies can cut some serious costs. Furthermore, while avoiding maintenance costs, licensing costs and the costs of the hardware required to run servers on-site, companies are able to run applications much more efficiently from a computing standpoint.


On Demand software services come in a few different varieties which vary in their pricing scheme and how the software is delivered to the end users. In the past, the end-user would generally purchase a servers and is accessed by the end user over the internet. While this is the most common platform for On Demand software services, thereewr are also some slightly different offerings which can be described as a hybrid of these two platforms. For instance, a program through which the end user pays a license fee, but then accesses the software over the internet from centralized servers is considered a hybrid service.

Platforms:

Many of the companies that started out providing On Demand application services have developed platform services as well. The platform segment of cloud computing refers to products that are used to deploy internet. NetSuite, Amazon, Google, and Microsoft have also developed platforms that allow users to access applications from centralized servers.

In July 2008, HP, Yahoo! (YHOO), and Intel (INTC) announced a joint cloud computing research project called the Cloud Computing Test Bed. The companies are jointly designing and producing the internet based testing utilizing HP hardware and Intel processors.[4]

Infrastructure:

The final segment in cloud computing, known as the infrastructure, is very much the backbone of the entire concept. Infrastructure vendors environments (such as Google gears) that allow users to build applications. Cloud storage, such as Amazon's S3, is also considered to be part of the infrastructure segment.

Bold text

What does a Shift Towards Cloud Computing Mean?

A paradigm shift to cloud computing will affect many different sub-categories in computer industry such as software companies, internet service providers (ISPs) and hardware manufacturers. While it is relatively easy to see how the main software and internet companies will be affected by such a shift, it is more difficult to predict how companies in the internet and hardware sectors will be affected.

Who Gains?


Who Loses Out?

=References= Cloud Computing and Wikileaks: Was Amazon’s action justified? [2] (Jan 3rd, 2011)

  1. ↑ Cloud Confusion Amongst IT Professionals. VersionOne (June 6, 2009).
  2. ↑ Business Adoption of Cloud Computing. AberdeenGroup (Sept 9, 2009).
  3. ↑ The Cloud Wars: $100 Billion at Stake, Published by Merrill Lynch, May 7, 2008
  4. ↑ "HP, Yahoo, Intel Launch Cloud Computing Test Bed", www.seekingalpha.com, July 29, 2008.

References

  1. ↑ Cloud Confusion Amongst IT Professionals. VersionOne (June 6, 2009).
  2. ↑ Business Adoption of Cloud Computing. AberdeenGroup (Sept 9, 2009).
  3. ↑ The Cloud Wars: $100 Billion at Stake, Published by Merrill Lynch, May 7, 2008
  4. ↑ "HP, Yahoo, Intel Launch Cloud Computing Test Bed", www.seekingalpha.com, July 29, 2008.
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