Digital Television

DailyFinance  Apr 8  Comment 
WASHINGTON, DC -- (Marketwired) -- 04/08/14 -- WeatherNation TV, Inc. announced today its partnership with WUSA9 to broadcast 24/7 weather news on Washington, D.C.'s digital TV channel 9.3, on Comcast Channel 203 and on area cable systems...
The Hindu Business Line  Apr 8  Comment 
Just days after web retail giant unveiled its digital TV device, Google is intensifying the battle for the living room with a new Android TV device, according to US technology reports o...
DailyFinance  Apr 4  Comment 
Time Warner Cable Digital TV customers can now watch their favorite Comic Book Heroes on Movies On Demand. Fight along with the Fantastic Four as they battle Dr. Doom or relive the X-Men saga before the new X-Men: Days of...  Apr 2  Comment 
NEW YORK (TheStreet) -- China Digital TV Holding  rose 10.22% to $3.45 at 12:46 p.m. on Wednesday after the company declared a special cash dividend of 50 cents a share on its ordinary shares. Each of China Digital's American Depositary Shares...
DailyFinance  Mar 31  Comment 
LAS VEGAS, NV -- (Marketwired) -- 03/31/14 -- Players Network (OTCQB: PNTV), a Digital Television, Technology and New Media company that develops, owns, and operates Branded Lifestyle Channel Destinations, announces today that it has acquired...
DailyFinance  Mar 31  Comment 
MOUNTAIN VIEW, CA -- (Marketwired) -- 03/31/14 -- Ooyala today announced a strategic relationship with Microsoft Corp. to help develop, promote and accelerate the deployment of next-generation IP video services utilizing Microsoft Azure Media...
DailyFinance  Mar 28  Comment 
SAN DIEGO, CA -- (Marketwired) -- 03/27/14 -- Verimatrix, the specialist in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe, today announced that MegaLabs, a MegaFon innovation arm aimed at...
DailyFinance  Mar 27  Comment 
SAN DIEGO, CA -- (Marketwired) -- 03/27/14 -- Verimatrix, the specialist in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe has been recognized for its highly successful VCAS™ for...
DailyFinance  Mar 26  Comment 
LAS VEGAS, NV -- (Marketwired) -- 03/26/14 -- Players Network (OTCQB: PNTV), a Digital Television, Technology and New Media company that develops, owns, and operates Branded Lifestyle Channel Destinations, announces today the development of...
DailyFinance  Mar 24  Comment 
SAN DIEGO, CA -- (Marketwired) -- 03/24/14 -- Verimatrix, the specialist in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe, today announced that TrueVision Plc has selected the Verimatrix...

On February 17, 2009, due to a mandate from the U.S. Congress, all analog television broadcasting in the United States will be switched over to digital broadcasts.[1] In 2008, most television stations are broadcasting in both digital and analog; however, at midnight on February 17, 2009, all analog transmissions will cease according to a congressional mandate passed in 1996.[2] One of the major reasons for the switch is to free up some of the valuable broadcast spectrum for use by various government agencies such as police and fire departments.[3]

Who's Affected by the Switch

The only TVs that will be affected by this switch are older TVs which receive their signal through an over-the-air antennae. Any TV which is hooked up to a cable box or subscribes to some sort of service such as Comcast , DirecTV or a local provider will transition seamlessly with no action needed from the owner.[2] As long as the TV has a digital tuner, it will still function after the switch. TVs 36" and larger manufactured after July 1, 2005 and TVs 25" and larger manufactured after March 1st, 2006 were required by law to have digital tuners installed.[4]

In order for analog TVs to continue working, a converter box must be installed between the antennae and the TV, converting the new digital over-the-air broadcast into an analog signal which the TV can receive. The government has enacted a $1.5 billion subsidization program to assist consumers with the cost of the converter boxes. By applying online at or calling toll-free 1-888-DTV-2009 consumers can request two $40 coupons per household to be used toward the purchase of converter boxes which cost between $40 and $70.

Who Wins?

Converter Box Manufacturers

Small, private companies who target the lower end of the market such as RCA, Magnavox, and Zenith are manufacturing and selling the boxes to their already established market segment. [5]

High end consumer electronics companies such as Sony (SNE), LG, and Samsung are choosing not to make any converter boxes since the majority of the people who need the products are in the low end of the market, (elderly, low-income, and disabled). 48% of over-the-air viewers have incomes under $30,000, 38% of over-the-air viewers are over the age of 50, and 35% of over-the-air viewers have disabilities.[6]

Brick and Mortar Retailers

While several online and phone retailers have been approved by the government for the coupon program, only seven brick and mortar stores have been approved. [7]

  • Best Buy (BBY), the largest consumer electronics store in the US[8] stands to take a major share of the potential $1 Billion in revenue from converter box sales.
  • Circuit City (CC) will also likely sell a large percentage of the converter boxes as the second largest consumer electronics retailer in the US.[9]
  • Sears (SHLD), Radioshack (RSH) and Kmart are all smaller players in the consumer electronics market, and will likely not see a substantial revenue increase from converter box sales.
  • Wal-Mart (WMT) and Target (TGT) are the two largest discount retailers in the US.[9] While they are not immediately thought of as electronics retailers, the price sensitive consumers who are the majority of the market that needs converter boxes already know and trust the discount retailers to provide a low cost product.

Cable and Satellite Providers

Faced with the option of buying a new converter box to update a dying technology, many consumers may decide to subscribe to cable or satellite services for the first time or expand their current plan to cover all of the TVs in their homes.[10]

  • Comcast (CMCSA) is the largest cable provider in the US[11] and will likely receive the majority of customers who switch to cable service rather than keeping their old analog service and purchasing a converter box.
  • Time Warner (TWX) and Viacom (VIA) are the second and third largest cable providers in the US respectively[11] and will receive additional customers because of the switch, especially in areas where Comcast is not available.

In addition to cable providers, many consumers may choose to receive their television from a satellite provider.

  • DirecTV (DTV) is the largest household satellite provider in the US with a customer base of over 16 million subscribers.[12] DirecTV will be particularly appealing to customers residing where local cable service is minimal or non-existent, such as remote areas, RVs, and even houseboats.
  • Dish Network (DISH) is the second largest household satellite provider in the US.[13] Dish Network is generally less expensive than DirecTV which will certainly influence the price sensitive consumers who will be considering this switch.


Digital television provides many advantages over traditional analog television. Consumers benefit from digital TV's significantly clearer picture quality and better sound quality. Broadcasters such as Time Warner (TWX), Viacom (VIA), and NBC will benefit through digital broadcasting being more efficient than analog. Multicasting will allow broadcasters to transmit multiple free channels simultaneously rather than only a single channel at a time.[14] The government is also benefiting from the DTV switch. In order to offset the government's $1.5 billion investment, it will auction off any unused portion of the spectrum to independent communication companies.[3] The communication companies will use the spectrum for increasing cellular coverage and expanding data networks.


  1. "DTV" is Coming (And Sooner Than You Think!)
  2. 2.0 2.1 FAQs
  3. 3.0 3.1 FAQs
  4. Are You Ready For The 2009 Digital TV Switch?
  5. Coupon Eligible Converter Boxes
  6. Transition in Trouble
  7. Converter Box Retailers
  8. Best Buy to Bid for High-end Consumer Audio Brands?
  9. 9.0 9.1 TVs Go Slim, and Cheap, at Target, Wal-Mart, Best Buy
  10. Cable Companies Stand to Gain From Digital-TV Confusion
  11. 11.0 11.1 Top Media Companies By Sector (pg. 10)
  12. DTV 2006 10K, Pg. 3
  13. Echostar 2006 10K, Item 7, pg. 46
  14. Learn how DTV will Enhance Your Viewing Experience
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