Andrew G. Gordon of Direct Impact Group Chosen to Judge the 2009 DMA International ECHO Awards

NEEDHAM, Mass., Oct. 8 /PRNewswire/ -- Andrew G. Gordon, President of Direct Impact Group, has been selected to judge the Direct Marketing Association (DMA) 2009 International ECHO Awards. The awards show is a global competition that honors excellence in creativity, marketing strategy, and response results in direct marketing campaigns.

The 2009 ECHO Awards will be held at the San Diego Convention Center, October 20, 2009. The DMA first introduced this awards ceremony in 1929. In addition to Gold, Silver, and Bronze ECHO Awards, there are seven additional special awards. Andrew G. Gordon will be judging one of these awards, specifically, the A. Eicoff Broadcast Innovation Award.

Chosen among the Gold, Silver and Bronze winners, in cooperation with the DMA Broadcast Council and the ECHO committee, The A. Eicoff Broadcast Innovation Award recognizes a campaign for the most innovative use of the direct broadcast media. Direct Impact Group's 28 years of experience in the conception, creation, development, execution and measurement of highly successful DRTV and DR radio campaigns provide the credentials for Andrew's judging appointments. Andrew has been selected to judge the ECHO Awards for three consecutive years.

"Alvin Eicoff was truly a pioneer in the industry, and it is an honor to be selected as one of only twelve judges to represent such a prestigious category," says Andrew G. Gordon. "The ECHO Awards is considered by many to be the most exclusive direct marketing award show in the world."

About Direct Impact Group

Direct Impact Group is a specialized direct marketing firm that develops direct response advertising programs using TV, radio, print, and online to generate cost-effective phone and web inquiries--qualified inquiries that our clients convert into appointments, and then sales. Direct Impact Group's expertise is rooted in B2C, high-ticket products and services that require an appointment, consultation or registration to begin the selling cycle. Direct Impact Group is currently achieving client's ROI goals in the legal, home improvement and financial categories. Direct Impact Group is headquartered in Needham, Massachusetts.

About Andrew G. Gordon

Andrew G. Gordon is the founder and President of Direct Impact Group, a strategic direct marketing firm that specializes in results-oriented broadcast lead generation initiatives. Andrew is a nationally recognized expert on DR radio and DRTV, and he is known for his ability to use direct response media strategies and hybrid creative messaging to deliver unprecedented ROI. Andrew G. Gordon currently serves on the segment advisory group for the Direct Marketing Association Broadcast Council and also serves as Chair of the ERA Television Council, while serving as an active member of the ERA Radio Council.

About Direct Marketing Association

The Direct Marketing Association (DMA) is the leading global trade association of business and nonprofit organizations using and supporting multi-channel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 4,800 corporate, affiliate, and chapter members from the U.S. and 46 other nations.

    Contact:  Kathy Lavrentios
              Direct Impact Group
              781-453-2200

SOURCE Direct Impact Group

Direct marketing