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PRVCY Couture to be Offered to Up to 14 Million U.S. Army, Air Force and Other U.S. Government Personnel Through Members-Only E-Commerce Network

NEW YORK, April 25, 2012 (GLOBE NEWSWIRE) -- Omni Ventures, Inc. (OTCQB:OMVE) has announced today that its wholly-owned subsidiary, PRVCY Couture, Inc., entered into a contract with DivvyTech, Inc., which will enable PRVCY to offer its product line to the Army and Air Force Exchange Service (AAFES) through its members-only online shopping network. The contractual partnership with DivvyTech ExchangeShopping Network ("DTx") provides PRVCY with performance-based solutions that will assist the Company in achieving greater sales with closed-end member-based organizations particularly in the government and non-profit markets. As a partner in the DTx Network, PRVCY is expected to get the ability to build a loyal members-only customer base, which may result in higher sales conversions while simultaneously creating brand trust and validation through government contracts. In partnering with DTx, PRVCY will have the ability to accept government-issued credit cards nationally and abroad, thus eliminating the hassles of customs and currency risk.

"We are very excited to expand the offering of PRVCY brand products to the members of the United States Army and Air Force through the dedicated AAFES online shopping networks," said Christian Wicks, President of Omni Ventures, Inc. Wicks added "The demographics targeted by the AAFES members-only e-commerce sites is the U.S. military, their families, and other federal agencies, which is up to 14 million potential new customers in the dedicated discounted shopping environment. Our soldiers on foreign soil when not in the field can go online and buy their favorite PRVCY product. The military demographic is a perfect fit for our product line with a large percentage in their early 20's. We are happy with the opportunity to start building their affinity with PRVCY brand for years to come."

"We are proud to connect brands, such as PRVCY, to military families through our DivvyTech ExchangeShopping Network," said Sergio Pinon, Chief Executive Officer of DivvyTech, Inc. "Their passion for quality and customer service complements our growing network of distinct retailers." 

About Omni Ventures

Omni Ventures, Inc. is a versatile holding company operating in premium consumer brands development and merchandising as well as consumer services. The Company is working to position itself as a strategic management holding company for several subsidiaries including ones yet to be acquired. Currently the Company wholly owns PRVCY Couture, Inc., the casual couture apparel and accessories design, manufacturing and distribution company (www.prvcycouture.com). Management is currently developing several related projects in the fields of consumer goods design, manufacturing and distribution as well as consumer services. For more info, please visit www.OMVE.net.

About DivvyTech, Inc.

DivvyTech, Inc., a wholly-owned subsidiary of eLayaway, Inc. (OTCQB:ELAY), provides e-commerce and integration services to businesses through the DivvyTech Merchant Platform and sells products directly to consumers in the United States and internationally. The Company operates in three segments: E-Commerce Products, Private Marketplace Solutions and Agency Services. The E-Commerce Products segment delivers customized solutions to clients through an e-commerce platform and also offers technical, web and e-commerce development services, sales channel data syndication services and third-party payment processing. The Private Marketplace Solutions segment provides member-based organizations with a fully-branded online marketplace through the DivvyTech ExchangeShopping Network (DTx), offering members millions of products at contract prices while driving revenue back to partner organizations. Agency Services include marketing products or store brands within the DTx (http://www.exchangeshopping.com).

This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future development activities, and are thus prospective. Forward-looking statements include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements. Among the factors that could cause actual results to differ materially from those indicated in the forward-looking statements are risks and uncertainties associated with the Company's business and finances in general, including the ability to continue and manage its growth, competition, global economic conditions and other factors discussed in detail in the Company's periodic filings with the Security and Exchange Commission. The Company undertakes no obligation to update any forward-looking statements.

CONTACT: investor.relations@omve.net
         913-693-8073
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