Flash memory vs. magnetic storage

RECENT NEWS
Cloud Computing  Apr 26  Comment 
Only a system-level approach to flash memory management can meet the increasing performance demands of the cloud while bringing the price of all solid-state systems to a level that is equal to high-performance HDDs. Innovations are necessary to...
Cloud Computing  Apr 25  Comment 
SMART Storage Systems, Inc., an innovative enterprise solid-state drive (SSD) technology provider, and Diablo Technologies, Inc., a proven innovator in memory system interface products, today announced an exclusive relationship to combine SMART...
TechCrunch  Apr 16  Comment 
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Forbes  Apr 15  Comment 
SanDisk has seen its shares jump over 30% this year and is currently hovering near its all-time high, in tandem with other storage companies and the S&P Index. The huge move in the company?s stock can be attributed to continued demand for flash...
EE Times  Apr 11  Comment 
Memory maker has begun mass production of 128-Gbit NAND flash memory aimed at driving the transition from magnetic to solid-state drives. View the full article HERE.
Cloud Computing  Apr 3  Comment 
SOUTH SAN FRANCISCO, Calif. , April 3, 2013 /PRNewswire/ -- Nimbus Data Systems, Inc., the leader in Sustainable Storage®, today announced that in the past month it has received four industry awards for Gemini, its third-generation all-flash...
EE Times  Mar 28  Comment 
Strong pricing was one of the reasons behind an unusual and unseasonal jump in the value of the he NAND flash memory market in 4Q12, according to market researcher IHS. View the full article HERE.
Cloud Computing  Mar 8  Comment 
Toshiba, the big NAND Flash memory chip maker, and Violin Memory, a maker of arrays using those chips, started cuddling deeper under the bedclothes Monday because of an expanded strategic alliance that’s supposed to give Violin full visibility...
Forbes  Feb 19  Comment 
At a global media event this morning, NetApp unveiled a new operating system that hopes to solve the main Achilles heel of Flash memory today which has the "annoying" property to quickly wear-out!
EE Times  Feb 14  Comment 
Tablet and cellphone processors, NAND flash memory and telecom-specific ICs are set to enjoy best growth in 2013, says IC Insights. View the full article HERE.




 
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The mass production of flash memory to power USB drives and Apple's iPod and iPhone has made this once-costly technology a good deal less expensive. This price drop has fueled speculation that flash memory, with advantages in speed and power consumption, could displace traditional magnetic hard disk drives (HDDs) in computers. Flash memory is also known as solid-state drive technology.

But will magnetic storage go extinct? Despite some predictions that within three or four years HDD will be a thing of the past, there remain doubts. It's still expensive today to replace laptop HDDs with flash--the difference could be as much as US $300 more per laptop--and HDD's demise has been predicted several times before, prematurely. One alternative route is that of coexistence--manufacturers have begun introducing hybrid drives that incorporate both flash and magnetic storage.
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Flash's future: can these minute memory devices take down the HDD industry?

Who wins if flash memory replaces Hard Drives?

  • Sandisk is the industry leader in flash memory technology, providing flash drives for Apple's iPods and a variety of other consumer electronics.
  • Samsung also manufactures flash drives.

Who wins through HDD/magnetic storage?

  • Seagate is the independent mainstay of HDD technology, its products appearing in an unparalleled across-the-board array--everything from Xboxs to rival PS3s to most laptops on the market.
  • Western Digital is Seagate's only meaningful competition (beyond large "captive" companies like Toshiba and Hitachi, whose sales are many times larger than the independents').
  • Nidec Corporation (Nihon Densan Kabushiki Kaisha) (NJ) is a HDD spindle motor manufacturer with a near monopoly, over 70% market share. Important supplier to Seagate and Western Digital but, because of dominance of their particular niche, see less pricing pressure.
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