Flash memory vs. magnetic storage

Forbes  Feb 3  Comment 
Flash memory areal density exceeding HDD areal density is important since it means that flash memory products with higher capacity can be built using the same surface area. In fact without the mechanical parts needed in a HDD there are SSD?s being...
Automotive World  Feb 3  Comment 
First in the Industry to Achieve Over 100 million Program/Erase Cycles at High Temperature with Rewrite Energy of 0.07 mJ/8 KB Renesas Electronics, a premier supplier of advanced semiconductor solutions, today announced the development of...
Forbes  Jan 15  Comment 
The increasing amount of digital storage and memory required for the growing consumer and internet of things content will drive not just the use of flash memory for high performance applications but also magnetic storage including HDDs and...
newratings.com  Jan 6  Comment 
TOKYO (dpa-AFX) - Toshiba Semiconductor & Storage Products Company, a unit of Japanese conglomerate Toshiba Corp. (TOSYY.PK, TOSBF.PK), announced Wednesday the launch of 15nm e?MMC NAND flash memories for automotive applications. Toshiba's...
Forbes  Dec 28  Comment 
2015 has certainly been a busy season for digital storage mergers with many stocks having low valuation at mid-year, low interest rates and many companies seeking to position themselves for dynamic changes in the years ahead. Flash memory, cloud...
InfoStor  Nov 18  Comment 
Fully understanding flash memory in the enterprise will enable your company to make the best decisions about growing the role of flash in their enterprise.
Forbes  Nov 12  Comment 
Commercial solid-state non-volatile memory is moving beyond just flash memory to include a growing menagerie of memory technologies. Many of these emerging technologies will transform computer main memory from volatile devices that need a constant...
Forbes  Oct 8  Comment 
These may not be the only storage acquisitions that we may see before the end of 2015. Low interest rates and lower stock prices are making many companies attractive potential targets. There are still rumors that some major flash memory companies...
Forbes  Sep 1  Comment 
Flash memory is playing an increasing role to accelerate enterprise and hyperscale application, particularly in virtual machine environments, recent announcements by storage device and systems from SanDisk, Tegile, Oracle and Primary Data around...
Forbes  Aug 17  Comment 
Flash memory has enabled big data analytics, in-memory database processing and with the movement to 3D flash memory, this technology will assume an increasing presence in data centers and client devices. The result will be bigger storage in client...


The mass production of flash memory to power USB drives and Apple's iPod and iPhone has made this once-costly technology a good deal less expensive. This price drop has fueled speculation that flash memory, with advantages in speed and power consumption, could displace traditional magnetic hard disk drives (HDDs) in computers. Flash memory is also known as solid-state drive technology.

But will magnetic storage go extinct? Despite some predictions that within three or four years HDD will be a thing of the past, there remain doubts. It's still expensive today to replace laptop HDDs with flash--the difference could be as much as US $300 more per laptop--and HDD's demise has been predicted several times before, prematurely. One alternative route is that of coexistence--manufacturers have begun introducing hybrid drives that incorporate both flash and magnetic storage.
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Flash's future: can these minute memory devices take down the HDD industry?

Who wins if flash memory replaces Hard Drives?

  • Sandisk is the industry leader in flash memory technology, providing flash drives for Apple's iPods and a variety of other consumer electronics.
  • Samsung also manufactures flash drives.

Who wins through HDD/magnetic storage?

  • Seagate is the independent mainstay of HDD technology, its products appearing in an unparalleled across-the-board array--everything from Xboxs to rival PS3s to most laptops on the market.
  • Western Digital is Seagate's only meaningful competition (beyond large "captive" companies like Toshiba and Hitachi, whose sales are many times larger than the independents').
  • Nidec Corporation (Nihon Densan Kabushiki Kaisha) (NJ) is a HDD spindle motor manufacturer with a near monopoly, over 70% market share. Important supplier to Seagate and Western Digital but, because of dominance of their particular niche, see less pricing pressure.
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