Flash memory vs. magnetic storage

Forbes  Oct 8  Comment 
These may not be the only storage acquisitions that we may see before the end of 2015. Low interest rates and lower stock prices are making many companies attractive potential targets. There are still rumors that some major flash memory companies...
Forbes  Sep 1  Comment 
Flash memory is playing an increasing role to accelerate enterprise and hyperscale application, particularly in virtual machine environments, recent announcements by storage device and systems from SanDisk, Tegile, Oracle and Primary Data around...
Forbes  Aug 17  Comment 
Flash memory has enabled big data analytics, in-memory database processing and with the movement to 3D flash memory, this technology will assume an increasing presence in data centers and client devices. The result will be bigger storage in client...
InfoStor  Aug 10  Comment 
PMC's new PCIe-based Switchtec hardware and SSD controllers are among the new gear that flash storage vendors are showing off at this year's conference.
Forbes  Aug 6  Comment 
As the price of flash memory declines the number of applications and the amount of flash memory will increase, making it even more significant in enterprise and client applications.
newratings.com  Jul 22  Comment 
MILPITAS (dpa-AFX) - Flash memory card maker SanDisk Corp. (SNDK) said Wednesday after the markets closed that its second quarter profit fell 70% from last year, as revenue declined and margins shrank. However, the company's quarterly...
Forbes  Jul 9  Comment 
The possibility of 3D higher density recording using MAMR could help HDDs and other magnetic storage products to provide inexpensive bulk data storage well into the future.
newratings.com  Jun 16  Comment 
TAIPEI (dpa-AFX) - Global technology distributor Arrow Electronics, Inc. (ARW) has been selected as a global distribution partner for Macronix International Co., Ltd. The new agreement enables Arrow to bring leading NOR and NAND technology to its...
Forbes  Jun 8  Comment 
Flash memory performance is driving the development of interface and networking technologies that can utilize the full potential of this technology. Thunderbolt 3 is one expression of this trend, as is the recent introduction of PCIe fabrics that...
Forbes  May 30  Comment 
Memory is a core technology for the creation of future consumer and enterprise systems. Although current DRAM technology is limited in scaling, in the short term more 3D (and conventional) flash memory in computer memory buses and on the chip, can...


The mass production of flash memory to power USB drives and Apple's iPod and iPhone has made this once-costly technology a good deal less expensive. This price drop has fueled speculation that flash memory, with advantages in speed and power consumption, could displace traditional magnetic hard disk drives (HDDs) in computers. Flash memory is also known as solid-state drive technology.

But will magnetic storage go extinct? Despite some predictions that within three or four years HDD will be a thing of the past, there remain doubts. It's still expensive today to replace laptop HDDs with flash--the difference could be as much as US $300 more per laptop--and HDD's demise has been predicted several times before, prematurely. One alternative route is that of coexistence--manufacturers have begun introducing hybrid drives that incorporate both flash and magnetic storage.
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Flash's future: can these minute memory devices take down the HDD industry?

Who wins if flash memory replaces Hard Drives?

  • Sandisk is the industry leader in flash memory technology, providing flash drives for Apple's iPods and a variety of other consumer electronics.
  • Samsung also manufactures flash drives.

Who wins through HDD/magnetic storage?

  • Seagate is the independent mainstay of HDD technology, its products appearing in an unparalleled across-the-board array--everything from Xboxs to rival PS3s to most laptops on the market.
  • Western Digital is Seagate's only meaningful competition (beyond large "captive" companies like Toshiba and Hitachi, whose sales are many times larger than the independents').
  • Nidec Corporation (Nihon Densan Kabushiki Kaisha) (NJ) is a HDD spindle motor manufacturer with a near monopoly, over 70% market share. Important supplier to Seagate and Western Digital but, because of dominance of their particular niche, see less pricing pressure.
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