Growth of Home Entertainment Sector

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The Biggest Film Opening of All Time in China Continues Its Extraordinary Momentum on Blu-ray 3D

In the wake of China’s record-breaking box-office opening of TITANIC 3D, Twentieth Century Fox Home Entertainment (FOX) and SONY have announced an exclusive, large-scale bundling partnership for the film’s Blu-ray 3D release this fall. Marking the industry’s biggest bundling and promotional program to date in China, James Cameron’s epic love story will be packaged with SONY’s Blu-ray Player and Blu-ray Home Theatre to provide consumers with a fully immersive Blu-ray 3D in-home experience like never before.

Titanic 3D (Photo: Business Wire)

Titanic 3D (Photo: Business Wire)

With the shipping of more than 5.5 million 3D television sets in China last year – versus 174,000 in 2010 – the Chinese consumer is now proving to be one of the most enthusiastic adopters of 3D content in the world, both inside the home and in theaters.

"I’m certain that 3D is the way people will want to continue enjoying their entertainment, whether it’s in a movie theater or on television,” commented James Cameron. “Audiences around the world have embraced Titanic 3D because they were engaged in a distinct heightening of the film experience. We used the depth of 3D to make the screen an intimate window into a compelling reality – and this type of 3D storytelling can be accomplished whether it’s on a theater screen or a TV screen.”

“The extraordinary success of TITANIC 3D in theaters combined with the robust growth of 3D televisions in Chinese homes, creates the ideal environment for a premium 3D home entertainment offering – providing consumers with a ground-breaking cinematic experience in their living rooms,” stated Keith Feldman, President, Twentieth Century Fox Home Entertainment International. “We’re thrilled to partner on TITANIC with market-leader SONY to create this Blu-ray bundling program in China where the availability of 3D content – for the rapid expansion of 3D-enabled households – is still very limited.”

Written, directed and produced by James Cameron, TITANIC is the second highest grossing movie of all time. It is one of only three films to have received a record 11 Academy Awards® including Best Picture and Best Director; and launched the careers of stars Leonardo DiCaprio and Kate Winslet. The theatrical re-release of TITANIC in 3D – re-mastered and enhanced with StereoD 3D technology – coincided with the 100th anniversary of the RMS Titanic setting sail on April 10, 1912.

About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $87 billion for the fiscal year ended March 31, 2011.

Sony Global Web Site: http://www.sony.net/

Sony China Web Site: http://www.sony.com.cn

Sony 3D Web Site: http://www.sony.com.cn/3d/index.html

About Twentieth Century Fox Home Entertainment

Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company. Representing 75 years of innovative and award-winning filmmaking from Twentieth Century Fox, TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions on DVD, Blu-ray Disc, Digital Copy, Video On Demand and Digital Download. The company also releases all products globally for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets from mass merchants and warehouse clubs to specialty stores and e-commerce throughout the world.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50249957&lang=en

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