Health & Wellness

RECENT NEWS
FiercePharma  Aug 19  Comment 
​​​​​​​Evoke Health is now just Evoke. The health and wellness agency on Monday moved with its sibling agencies under a single brand umbrella to simplify its structure and create a one-stop shop for pharma and healthcare clients.
MarketWatch  Aug 15  Comment 
PetIQ Inc. shares soared 10% in Wednesday premarket trading after the pet health and wellness company reported second-quarter sales that nearly doubled. PetIQ reported sales of $171.1 million, up from $87.2 million last year. The company opened...
WA Business News  Jul 24  Comment 
Broad Construction has commenced building works at Hall & Prior’s $90 million planned community Karingal Green, a new aged care precinct set to provide 160 beds, health and wellness hubs, as well as research and training facilities.
Wall Street Journal  Feb 28  Comment 
Weight Watchers, coming off a turnaround plan that more than doubled profit for two-consecutive years, says it wants to be the global destination for wellness, a “partner in health and wellness.”
Forbes  Feb 2  Comment 
Avoiding burnout is essential to your health, wellness, and continued growth and success.
MarketWatch  Jan 29  Comment 
Dollar General Corp. said Monday that it will host the inaugural Innovation and Supplier Diversity Summit in April 2018, seeking suppliers in the following categories: beauty, personal care, wellness, grocery and general merchandise. Eligible...
The Hindu Business Line  Dec 31  Comment 
Shivakumar, who stepped down as Chairman & CEO, PepsiCo India, talks about his four-year Pepsi journey
Forbes  Nov 30  Comment 
With $20 million in revenue in just two years, Ethan Agarwal's startup Aaptiv has created one of health and wellness' most popular apps. Now with a fresh $26 million investment, he's racing to build a company that will last.
TechCrunch  Nov 6  Comment 
 Music artist Kehlani is getting into the tech business and she’s tapped Arlan Hamilton’s Backstage Capital for funding. Backstage Capital, the venture capital firm focused on funding people of color, has invested $50,000 in Kehlani’s...
FiercePharma  Nov 1  Comment 
WPP’s latest investment is all about patients. WPP Health & Wellness has partnered with The Mighty, an online community for patients and caregivers, to help boost patient centricity for clients across its marketing and advertising agencies. WPP...




 
TOP CONTRIBUTORS

The term "health and wellness" has become a powerful tool for marketers in various industries. As people decide to change their habits and pursue healthier lifestyles, many different companies stand to benefit. Health food retailers, manufacturers of exercise equipment, and companies that produce vitamins or nutritional supplements could all see increased demand for their products as a result of the health and wellness trend. On the other hand, companies whose products or services are generally associated with poor health would be negatively impacted by an increased public concern about health and wellness. Examples include tobacco companies and fast food restaurants.

Health and wellness are often used interchangeably, but they have slightly different meanings. Health is more of a medical term and describes the physical and mental state of a person. It usually denotes a lack of disease or abnormality. Wellness, on the other hand, is defined as the overall process of maintaining a general state of good health. Wellness involves conscious decisions on the part of the individual, whereas health simply describes a person's condition. In modern usage, however, the combined phrase "health and wellness" has come to mean the pursuit of overall physical, mental, and emotional health. This term is used frequently in various contexts, all aimed at promoting a better lifestyle.

What's driving the health and wellness trend?

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U.S. obesity trends, 1990-2005

Many factors have contributed to the increased public awareness of health and wellness. Higher rates of heart disease, increases in the incidence of cancer, record numbers of clinically obese people, and various other health scares have all drawn attention to the need for healthy lifestyle choices. Additionally, as modern medicine has progressed, doctors and scientists have greatly expanded their knowledge of the human body, exposing many health risks that were previously unknown. One-hundred years ago, doctors touted excessive sun exposure as beneficial, and heroin/cocaine combo sets, complete with syringes and needles, were sold in department stores. It is now common knowledge that too much sun can cause skin cancer, smoking can bring on any number of painful deaths, and eating a bit too much ice cream can pack on the pounds, increasing the risk of diabetes and heart disease.

What does health and wellness entail?

Though the definitions range from the strictly physical to the deeply spiritual, most agree that health and wellness involves making conscious decisions to improve a person's overall state of health. Common components of the pursuit of health and wellness are:

  • Healthier food consumption - This is considered to be a crucial part of achieving good health. The health and wellness trend hinges on the belief that food intake is directly related to physical health. As such, maintaining a sensible diet of healthy foods has become a keystone in the health and wellness philosophy.
  • Physical fitness - Though it is possible to be both healthy and well without running marathons daily, some physical exercise is generally recognized as an important part of a healthy lifestyle.
  • Avoidance of potentially harmful products or behaviors - Cutting down on things that can cause illness or other unhealthy consequences is also key to the health and wellness trend. Avoiding smoking, wearing sunblock, and obeying the speed limit are all examples of steps that people take to keep themselves healthy.

Which companies benefit from increased concern about health and wellness?

Natural food retailers

Diet services

  • NutriSystem (NTRI) and EDiets.com (DIET) both offer meal delivery plans that send meals, which are specially planned to fit customers' dietary needs, directly to their homes. eDiets also runs a website that offers diet advice and related products and services.

Exercise equipment manufacturers

  • Cybex International (CYBI) manufactures exercise machines and equipment, which are intended primarily for commercial purposes. As people start going to the gym more often, Cybex could benefit from increased demand for gym equipment.
  • Nautilus Group (NLS) makes exercise equipment for both home and commercial use.
  • Garmin (GRMN) offers a number of portable GPS products designed for outdoor activities to help users to chart their runs and monitor their heart rate.

Nutritional supplements and health care products

Wellness companies

  • Principal Financial Group (PFG) offers wellness services to both corporate and individual clients, including advising companies on ways to keep their employees fit and helping individuals understand and manage their health.

Which companies benefit from decreased concern about health and wellness?

Tobacco companies

Quick Service Restaurants

Food manufacturers

  • Campbell Soup Company (CPB) dominates the domestic canned soup market. Most of its products are high in sodium, which has been linked to high blood pressure and an increased risk of heart attacks.
  • The Coca-Cola Company (KO) is the world's largest producer of carbonated soft drinks, which have seen declining demand as a result of health and wellness concerns. Pepsico (PEP), Coca-Cola's main competitor, is also a major producer of carbonated soft drinks, though it has significantly expanded its non-carbonated options in response to changing consumer tastes.
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