Health & Wellness

RECENT NEWS
DailyFinance  Apr 2  Comment 
TORONTO, ONTARIO -- (Marketwired) -- 04/02/14 -- Solutions4CO2 Inc. ("S4CO2" or the "Company") (TSX VENTURE:SFC) is pleased to announce an investor call to review the recently press released 2013 YE Financial Results and MD&A on Wednesday April...
DailyFinance  Mar 31  Comment 
ATLANTA, GA--(Marketwired - March 31, 2014) - Does the city you call home enhance your health, or is it prematurely aging you? While your hometown isn't solely responsible for the state of your health, the people and circumstances surrounding you...
DailyFinance  Mar 27  Comment 
PARSIPPANY, NJ -- (Marketwired) -- 03/27/14 -- Ogilvy CommonHealth Worldwide ( www.ochww.com), the health behavior experts of Ogilvy & Mather ( www.ogilvy.com), today announced Pete Smith, the regional executive creative director for its...
newratings.com  Mar 25  Comment 
SANTA CLARA (dpa-AFX) - Intel Corp. (INTC) said Tuesday that it has completed the acquisition of privately held BASIS Science Inc., a company specializing in wearable device technologies for health and wellness applications. BASIS Science is...
Forbes  Mar 21  Comment 
As health and wellness concerns continue to cast a shadow over soda sales in the domestic market, in-house preparation systems aim to increase consumption of sugary drinks. Carrying small and compact flavor sachets will be more convenient, as...
DailyFinance  Mar 14  Comment 
TORONTO, ONTARIO -- (Marketwired) -- 03/14/14 -- Smart Employee Benefits Inc. ("SEB") (TSX VENTURE: SEB), is a technology company providing "business processes software solutions and services" to corporate and government clients with specialty...
Cloud Computing  Mar 7  Comment 
WEATOGUE, Conn. , March 7, 2014 /PRNewswire/ -- Health and wellness technology start-up, Yingo Yango, will be competing as a finalist at the Sixth Annual SXSW Accelerator pitch event on March 8 th and 9th. Yingo Yango was chosen out of...
DailyFinance  Mar 4  Comment 
PLACERVILLE, CA -- (Marketwired) -- 03/04/14 -- Three dental professionals from the Shingle Springs Health & Wellness Center just returned from a weeklong mission to Honduras. The Shingle Springs Band of Miwok Indians (Tribe) funded their...
DailyFinance  Mar 4  Comment 
CHANTILLY, VA--(Marketwired - March 03, 2014) - VOYCE put the "wag" in swag this awards season. The soon to be released pet tech health and wellness experience for dogs was one of the featured products for celebrities and their pooches at...
DailyFinance  Feb 25  Comment 
BEIJING, CHINA -- (Marketwired) -- 02/25/14 -- Chinese consumers are the most health-conscious people in the world, according to a new report by The Boston Consulting Group (BCG). The report, titled Capturing a Share of China's Consumer...




 
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The term "health and wellness" has become a powerful tool for marketers in various industries. As people decide to change their habits and pursue healthier lifestyles, many different companies stand to benefit. Health food retailers, manufacturers of exercise equipment, and companies that produce vitamins or nutritional supplements could all see increased demand for their products as a result of the health and wellness trend. On the other hand, companies whose products or services are generally associated with poor health would be negatively impacted by an increased public concern about health and wellness. Examples include tobacco companies and fast food restaurants.

Health and wellness are often used interchangeably, but they have slightly different meanings. Health is more of a medical term and describes the physical and mental state of a person. It usually denotes a lack of disease or abnormality. Wellness, on the other hand, is defined as the overall process of maintaining a general state of good health. Wellness involves conscious decisions on the part of the individual, whereas health simply describes a person's condition. In modern usage, however, the combined phrase "health and wellness" has come to mean the pursuit of overall physical, mental, and emotional health. This term is used frequently in various contexts, all aimed at promoting a better lifestyle.

What's driving the health and wellness trend?

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U.S. obesity trends, 1990-2005

Many factors have contributed to the increased public awareness of health and wellness. Higher rates of heart disease, increases in the incidence of cancer, record numbers of clinically obese people, and various other health scares have all drawn attention to the need for healthy lifestyle choices. Additionally, as modern medicine has progressed, doctors and scientists have greatly expanded their knowledge of the human body, exposing many health risks that were previously unknown. One-hundred years ago, doctors touted excessive sun exposure as beneficial, and heroin/cocaine combo sets, complete with syringes and needles, were sold in department stores. It is now common knowledge that too much sun can cause skin cancer, smoking can bring on any number of painful deaths, and eating a bit too much ice cream can pack on the pounds, increasing the risk of diabetes and heart disease.

What does health and wellness entail?

Though the definitions range from the strictly physical to the deeply spiritual, most agree that health and wellness involves making conscious decisions to improve a person's overall state of health. Common components of the pursuit of health and wellness are:

  • Healthier food consumption - This is considered to be a crucial part of achieving good health. The health and wellness trend hinges on the belief that food intake is directly related to physical health. As such, maintaining a sensible diet of healthy foods has become a keystone in the health and wellness philosophy.
  • Physical fitness - Though it is possible to be both healthy and well without running marathons daily, some physical exercise is generally recognized as an important part of a healthy lifestyle.
  • Avoidance of potentially harmful products or behaviors - Cutting down on things that can cause illness or other unhealthy consequences is also key to the health and wellness trend. Avoiding smoking, wearing sunblock, and obeying the speed limit are all examples of steps that people take to keep themselves healthy.

Which companies benefit from increased concern about health and wellness?

Natural food retailers

Diet services

  • NutriSystem (NTRI) and EDiets.com (DIET) both offer meal delivery plans that send meals, which are specially planned to fit customers' dietary needs, directly to their homes. eDiets also runs a website that offers diet advice and related products and services.

Exercise equipment manufacturers

  • Cybex International (CYBI) manufactures exercise machines and equipment, which are intended primarily for commercial purposes. As people start going to the gym more often, Cybex could benefit from increased demand for gym equipment.
  • Nautilus Group (NLS) makes exercise equipment for both home and commercial use.
  • Garmin (GRMN) offers a number of portable GPS products designed for outdoor activities to help users to chart their runs and monitor their heart rate.

Nutritional supplements and health care products

Wellness companies

  • Principal Financial Group (PFG) offers wellness services to both corporate and individual clients, including advising companies on ways to keep their employees fit and helping individuals understand and manage their health.

Which companies benefit from decreased concern about health and wellness?

Tobacco companies

Quick Service Restaurants

Food manufacturers

  • Campbell Soup Company (CPB) dominates the domestic canned soup market. Most of its products are high in sodium, which has been linked to high blood pressure and an increased risk of heart attacks.
  • The Coca-Cola Company (KO) is the world's largest producer of carbonated soft drinks, which have seen declining demand as a result of health and wellness concerns. Pepsico (PEP), Coca-Cola's main competitor, is also a major producer of carbonated soft drinks, though it has significantly expanded its non-carbonated options in response to changing consumer tastes.
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