Clusterstock  Oct 20  Comment 
Trivago, the online hotel reservation company backed by Expedia, is expected to list its shares in New York by the end of November, according to people familiar with the matter. Expedia, which owns a majority stake in Trivago, has hired...
Benzinga  Oct 20  Comment 
Last year, Alibaba Group Holding Ltd (NYSE: BABA) sold more than $14 billion of goods during its annual Singles Day event held on November 11. Alibaba is also known to put on quite a show to advertise its one-day selling event that eclipses...
Forbes  Oct 20  Comment 
New Department of Transportation data may indicate which airports are best to avoid during the busy upcoming Thanksgiving holiday season. The report, which was aggregatedby Reward Expert, a service that helps travelers optimize airline rewards,...  Oct 20  Comment 
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Clusterstock  Oct 20  Comment 
France's President Francois Hollande will urge Prime Minister Theresa May to speed up Britain's Brexit notification, according to the Financial Times. May intends to trigger Article 50 — Britain's formal notice that it intends to leave the EU...
Clusterstock  Oct 20  Comment 
The future of transport and tourism may well involve not going anywhere. Researchers at HSBC have seen the future and it features a lot of virtual reality. People will be able to use the technology to visit virtual worlds as real as our own,...
Automotive World  Oct 19  Comment 
Today, Neiman Marcus announced the inclusion of the INFINITI Q60 Neiman Marcus Limited Edition in the luxury retailer’s annual Christmas Book. Named this year’s Fantasy Gift, only 50 of this exclusive Q60 model will be offered. The Q60 Nieman...
MarketWatch  Oct 19  Comment 
EBay Inc. shares fell 8% in Wednesday's extended session after the e-commerce company reported third-quarter earnings that beat expectations but issued a cautious forecast for the holiday shopping season. EBay reported net income of $413 million,...
Forbes  Oct 19  Comment 
This holiday season, protect your budget at all costs.


The "Holiday Season," typically lasting from Black Friday (the 3rd Friday of November; the day after Thanksgiving) until New Year's Day, is an important sales period for retailers.

Key Events

Black Friday

"Black Friday" refers to the day after Thanksgiving. This day typically generates the largest revenue for participating retailers, as thousands of consumers rush to get a head start on holiday shopping. In 2010, retailers began Black Friday on Thanksgiving night. The early start caused a 28% increase in total sales on Thanksgiving Day. From this, total sales from Black Friday (and Thanksgiving Day) were $648 million total sales, a 9% increase compared to Black Friday in 2009.[1]

Cyber Monday

"Cyber Monday" refers to the first Monday after Thanksgiving. As its name implies, online shopping for the Holiday Season typically begins on this day. Participating retailers realized record sales in 2010, as online sales on Cyber Monday totaled $1.03 billion -- a 16% increase compared to 2009.[2]

Green Monday

"Green Monday" refers to the second Monday of December.[3] Retailers, such as (AMZN) and Target (TGT), typically have special deals for this day. Total retail sales from Green Monday can serve as a confirming signal for Holiday Season performance.

Free Shipping Day

"Free Shipping Day" was created to assist the procrastinating shopper. The actual date is negotiated to ensure that all participating retailers can ship their products to customers by Christmas Eve (December 24th).[4] Over 250 retailers participated in 2008 (the inaugural year), over 750 in 2009 and over 1,000 in 2010.[4]

Image: Holidayseason2010.jpg

Trends and Forces

Holiday Season Crucial for U.S. Economic Health

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Retail sales from Black Friday until Christmas Eve, compared to 2008.[5]

Exponential Growth of Online Shopping

The past decade has seen a tremendous increase in online shopping for holiday gifts, as consumers have either become more cost-conscious or more lazy. The popularity of E-Commerce has even inspired a new shopping holiday, "Cyber Monday," which occurs on the Monday following Black Friday. From November 1st, 2010, until Black Friday, online sales totaled $11.64 billion.[1]

Retailers that Benefit from Holiday Season

Some retailers take advantage of consumer craze to purchase holiday gifts. These retailers typically have popular gift-giving products, such as electronics and apparel, and offer attractive deals.

Retailers that Face Opportunity Cost from Holiday Season

Some competitive retailers do not see significant sales increase during the holiday season. Dollar stores and other off-price retailers seem less attractive, as retailers such as Macy's Inc. (M) provide special deals that give competitive prices.


  1. 1.0 1.1 Northwest Innovation, "Black Friday Sales Total $648M, 11/29/2010
  2. comScore, "Billion Dollar Bonanza: Cyber Monday Surpasses $1 Billion in U.S. Spending as Heaviest Online Shopping Day in History," 12/1/2010
  3. PC World, "ComScore: Last Week Saw Strong Online Shopping," 12/24/2007
  4. 4.0 4.1 Free Shipping Day website
  5. Wall Street Journal, "Late Holiday Shopping Puts Retailers Ahead," 12/28/09 print
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