DailyFinance  57 min ago  Comment 
Filed under: Entertainment, Royals Prince Harry knows how to work good headdress. The 32-year-old royal proudly sported the feathered piece, presented to him by dancers in a Surama Village in Guyana, on Saturday, on the final leg of his...
DailyFinance  4 hrs ago  Comment 
Filed under: News, Space Many have wondered about the mystery surrounding the Star of Bethlehem and Grant Matthews, professor of theoretical astrophysics and cosmology in the Department of Physics in the University of Notre Dame's College...
Motley Fool  5 hrs ago  Comment 
Think you may be spending more than most on holiday shopping? Here's how to know for sure.
Motley Fool  5 hrs ago  Comment 
It's not uncommon to rack up debt during the holidays. Here are a few good ways to avoid it.
Motley Fool  5 hrs ago  Comment 
As the year comes to a close, consider adding these industry juggernauts to your portfolio.
DailyFinance  6 hrs ago  Comment 
Filed under: News, Identities & Heroes A Georgia boy with Down syndrome, whose mother's persistence landed him a photo spread in ads for a leading children's clothing brand, has made his debut in time for Christmas. Sixteen-month-old Asher...
DailyFinance  9 hrs ago  Comment 
Filed under: Entertainment, Music There are a number of products worth giving music lovers this holiday season -- but we've identified some of the best ones. With the latest music technology to the coolest tour merchandise, finding the...
DailyFinance  9 hrs ago  Comment 
Filed under: Lifestyle, Holiday This post was created by our Shop on AOL curators, who share the best products at great prices. Everyone sends chocolate and sweets over the holidays, so why not mix it up for once? Holiday-themed flowers are the...  12 hrs ago  Comment 
The government is hoping low inflation will keep the electorate from getting restive. But it will only be achieved thanks to feeble consumer and public spending As the nation’s shoppers turn their thoughts to Christmas, a dark cloud looms. Could...


The "Holiday Season," typically lasting from Black Friday (the 3rd Friday of November; the day after Thanksgiving) until New Year's Day, is an important sales period for retailers.

Key Events

Black Friday

"Black Friday" refers to the day after Thanksgiving. This day typically generates the largest revenue for participating retailers, as thousands of consumers rush to get a head start on holiday shopping. In 2010, retailers began Black Friday on Thanksgiving night. The early start caused a 28% increase in total sales on Thanksgiving Day. From this, total sales from Black Friday (and Thanksgiving Day) were $648 million total sales, a 9% increase compared to Black Friday in 2009.[1]

Cyber Monday

"Cyber Monday" refers to the first Monday after Thanksgiving. As its name implies, online shopping for the Holiday Season typically begins on this day. Participating retailers realized record sales in 2010, as online sales on Cyber Monday totaled $1.03 billion -- a 16% increase compared to 2009.[2]

Green Monday

"Green Monday" refers to the second Monday of December.[3] Retailers, such as (AMZN) and Target (TGT), typically have special deals for this day. Total retail sales from Green Monday can serve as a confirming signal for Holiday Season performance.

Free Shipping Day

"Free Shipping Day" was created to assist the procrastinating shopper. The actual date is negotiated to ensure that all participating retailers can ship their products to customers by Christmas Eve (December 24th).[4] Over 250 retailers participated in 2008 (the inaugural year), over 750 in 2009 and over 1,000 in 2010.[4]

Image: Holidayseason2010.jpg

Trends and Forces

Holiday Season Crucial for U.S. Economic Health

Error creating thumbnail
Retail sales from Black Friday until Christmas Eve, compared to 2008.[5]

Exponential Growth of Online Shopping

The past decade has seen a tremendous increase in online shopping for holiday gifts, as consumers have either become more cost-conscious or more lazy. The popularity of E-Commerce has even inspired a new shopping holiday, "Cyber Monday," which occurs on the Monday following Black Friday. From November 1st, 2010, until Black Friday, online sales totaled $11.64 billion.[1]

Retailers that Benefit from Holiday Season

Some retailers take advantage of consumer craze to purchase holiday gifts. These retailers typically have popular gift-giving products, such as electronics and apparel, and offer attractive deals.

Retailers that Face Opportunity Cost from Holiday Season

Some competitive retailers do not see significant sales increase during the holiday season. Dollar stores and other off-price retailers seem less attractive, as retailers such as Macy's Inc. (M) provide special deals that give competitive prices.


  1. 1.0 1.1 Northwest Innovation, "Black Friday Sales Total $648M, 11/29/2010
  2. comScore, "Billion Dollar Bonanza: Cyber Monday Surpasses $1 Billion in U.S. Spending as Heaviest Online Shopping Day in History," 12/1/2010
  3. PC World, "ComScore: Last Week Saw Strong Online Shopping," 12/24/2007
  4. 4.0 4.1 Free Shipping Day website
  5. Wall Street Journal, "Late Holiday Shopping Puts Retailers Ahead," 12/28/09 print
Wikinvest © 2006, 2007, 2008, 2009, 2010, 2011, 2012. Use of this site is subject to express Terms of Service, Privacy Policy, and Disclaimer. By continuing past this page, you agree to abide by these terms. Any information provided by Wikinvest, including but not limited to company data, competitors, business analysis, market share, sales revenues and other operating metrics, earnings call analysis, conference call transcripts, industry information, or price targets should not be construed as research, trading tips or recommendations, or investment advice and is provided with no warrants as to its accuracy. Stock market data, including US and International equity symbols, stock quotes, share prices, earnings ratios, and other fundamental data is provided by data partners. Stock market quotes delayed at least 15 minutes for NASDAQ, 20 mins for NYSE and AMEX. Market data by Xignite. See data providers for more details. Company names, products, services and branding cited herein may be trademarks or registered trademarks of their respective owners. The use of trademarks or service marks of another is not a representation that the other is affiliated with, sponsors, is sponsored by, endorses, or is endorsed by Wikinvest.
Powered by MediaWiki