True Innovation and Emotional Appeal: The iPhone may be said to be the first truly 'usable' mobile internet browser. Moreover, the emotional and psychological appeal of the iPhone is reminiscent of the iPod's appeal when it first came to market, which led to dominance over other mp3 players.

The iPhone is a very powerful computing platform whose potential is largely untapped. Do not confuse Apple's strict control of the interface with the underlying power and potential of the platform itself.

Reference: http://uk.gizmodo.com/2008/10/31/iphone_popular_with_the_poor.html

Members of low socioeconomic status regard the iPhone as a phone, a music and video player, an internet browser, and other functionality added by applications. This is a poor man's blu-ray, cable, and much more.

By far the most lauded feature of the iPhone among owners is its seamless integration of a Phone, iPod and Internet browser (36%). As one respondent puts it, "The feature I use most is the iPod, but it's the integrated whole that makes it so much fun to use. "

Another one adds, "I love the iPhone. It is revolutionary. I love being able to jump on the Internet, send email, get maps, weather forecasts, instant message, and make phone calls."

The second most popular feature is the iPhone's touch screen interface, followed by its ease of use.

In terms of dislikes, there is no doubt about what iPhone owners hate most. It's the speed of the AT&T EDGE network. No surprise then that the number two criticism is the requirement to Use AT&T.

The iphone is a platform for software developers to build businesses and consumers to interact with digital media in new and profound ways. I believe that in less than 2 years, more web traffic in the United States will stem from mobile devices than from traditional desktop computers. This shift creates opportunities for innovative and risk-taking entrepreneurs.