I was at a local university recently and was walking through my friends dorm at Pepperdine University in Malibu, and something struck me as odd. The absence of televisions, or rather the passive viewing of the television, due to the fact that every kid had his eyes glued to their Mac, laptop or mobile device.
The internet is the future and as a long bet strategy as a business I would emphasize my advertising dollars online and away from traditional old media.