Forbes  Feb 3  Comment 
For marketing and advertising agencies, forecasting and budgeting can help you plan ahead and identify opportunity.
Forbes  Jan 20  Comment 
While this is not how most agency employees would choose to spend their time, some have to spend extraneous time ensuring clients pay, as executives have said that it's becoming more difficult for their advertising agencies to get paid. Whether...
Wall Street Journal  Dec 11  Comment 
Publishers are pouring resources to turn their niche “branded-content” businesses into significant growth drivers, expanding into areas that have traditionally been the domain of advertising agencies.
Forbes  Dec 8  Comment 
Retirement can be a tricky thing. One of the wittiest advertising agencies in New York City and their client Prudential Financial, have seized that shortfall as an opportunity.
Wall Street Journal  Dec 6  Comment 
The U.S. Justice Department is investigating whether advertising agencies manipulated the bidding process for contracts to produce commercials in order to favor their own in-house units.
Forbes  Oct 6  Comment 
Miranda Dimopoulos of Singapore's Interactive Advertising Bureau (IAB) discusses how brands and advertising agencies can see the whole audience picture with data, and maximize their digital ad campaign.
Clusterstock  Sep 21  Comment 
California-based ad tech company The Trade Desk debuted on the Nasdaq on Wednesday at $28.75. That's a nice pop on the $16 to $18 per share price range the company had set on Monday – with the Trade Desk opening up 59.33%. The Trade Desk...
Clusterstock  Aug 23  Comment 
The Guardian has revealed in its annual accounts it pays rebates to advertising agencies, Campaign's Gideon Spanier first spotted. Parent company Guardian Media Group's (GMG's) financial statements for the year ended April 3, 2016 includes a...
The Hindu Business Line  Aug 4  Comment 
Nakul Chopra, CEO – South Asia, Publicis Communications India, has been elected President of Advertising Agencies Association of India (AAAI) for 2016-2017. Ashish Bhasin, Chairman & CEO South ...
TechCrunch  Jul 29  Comment 
 Meet Krawd, a French startup that wants to rethink the way advertising agencies work. Like in other industries, Krawd thinks that it’s more efficient to build a marketplace than build a centralized, traditional company. Krawd is all about...


These companies provide advertising services to large and small firms. Advertising agencies are among the most affected by economic downturns since advertising is often one of the first items cut from corporate budgets.

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