While TV viewing has grown in the past decade with increased cable and satellite penetration — 836 million TV viewers as per a Broadcast India 2018 survey — advertising rates of broadcasters have remained largely stagnant.
Omnicom Group Inc fell short of expectations for revenue growth in the second quarter as U.S. clients put their marketing dollars elsewhere, sending shares of the New York firm and rival global advertising agencies lower.
Advertising agencies are under threat as more marketers take programmatic media buying in-house.
According to a new ad industry report, more than 35% of respondents said they had expanded their in-house programmatic media-buying capabilities, up...
These companies provide advertising services to large and small firms. Advertising agencies are among the most affected by economic downturns since advertising is often one of the first items cut from corporate budgets.