While this is not how most agency employees would choose to spend their time, some have to spend extraneous time ensuring clients pay, as executives have said that it's becoming more difficult for their advertising agencies to get paid. Whether...
Miranda Dimopoulos of Singapore's Interactive Advertising Bureau (IAB) discusses how brands and advertising agencies can see the whole audience picture with data, and maximize their digital ad campaign.
California-based ad tech company The Trade Desk debuted on the Nasdaq on Wednesday at $28.75.
That's a nice pop on the $16 to $18 per share price range the company had set on Monday – with the Trade Desk opening up 59.33%.
The Trade Desk...
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These companies provide advertising services to large and small firms. Advertising agencies are among the most affected by economic downturns since advertising is often one of the first items cut from corporate budgets.