RECENT NEWS
Canada.com  Oct 30  Comment 
Advertising agencies are frequently pressed by big-brand clients to quantify the payoff of their social-media efforts -- a sticky question, given that the value of social media is still hotly debated.
New York Times  Oct 20  Comment 
The Microsoft-Yahoo search partnership has received a boost from the American Association of Advertising Agencies, which is urging the Justice Department to approve the deal quickly.
New York Times  Oct 19  Comment 
Ad industry heavyweights urge the Justice Department to quickly approve a search partnership between Microsoft and Yahoo.
Bloomberg  Oct 16  Comment 
(Update2) General Motors Co.’s Chevrolet brand will solicit additional advertising agencies, ending an exclusive relationship with Campbell-Ewald and the “American Revolution” campaign that featuring John Mellencamp’s music.
Cloud Computing  Oct 5  Comment 
Passenger, creator of online brand communities that drive customer advocacy and insight, today announced the availability of a new version of the Passenger platform, a software-as-a-service (SaaS) platform that enables ...
ABRN  Oct 1  Comment 
Retailers carrying the Cooper tire lines can anticipate an enhanced media presence as two new advertising agencies have been selected following a national search. MARC USA will handle the ad accounts while The Zimmerman Agency will direct...
Financial Times  Sep 21  Comment 
WPP's chief executive's sober outlook contrasts with improving mood of others. 'Everyone at the moment is looking for green shoots and signs of improvement, so they fasten on to things far too quickly'
The Economic Times  Aug 20  Comment 
A global study by research agency AC Nielsen shows that Indians rate advertising as the most favourable form of communication, ahead of counterparts in other countries, according to a press release issued by the Indian Society of Advertisers and...
TechCrunch  Jul 24  Comment 
[Additional reporting by Paul Carr]. Back in the heady days of 2007, flush with what was officially announced as $4.5m in funding from incubator Brightstation Ventures, UK Blog network Shiny Media held an event for advertising agencies to come and...
Wall Street Journal  Jun 16  Comment 
Digital marketing firm Sapient is acquiring Nitro Group, an independent ad agency, a reversal of the trend of ad agencies snapping up digital shops.
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These companies provide advertising services to large and small firms. Advertising agencies are among the most affected by economic downturns since advertising is often one of the first items cut from corporate budgets.

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