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Industry: Casual & Upscale Restaurants
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edit Latest Restaurant Trends

  • Dining at Less Expensive Restaurants. In a sign consumers remain tight with their wallets, only 5% of respondents say they’ll dine at More Expensive restaurants over the next 90 days – down 4-pts since April. Nearly nine times that amount (43%) say they’ll dine at Less Expensive restaurants.
  • Dining Out Less Often. In a further sign of tight times, only 13% say they’ll dine out More Frequently at restaurants over the next 90 days, down 8-points. More than half (56%) say they’ll dine out Less Frequently.

Upscale Dining Restaurants ($25 or more average per person) are still being hit hardest – with only 3% of respondents saying they’ll dine at them More Often, and 38% Less Often (Net Difference Score = -35).

Moderately Expensive Restaurants ($15-25 average per person) also are taking a big hit – with just 7% of respondents saying they’ll dine at them More Often, while 27% said Less Often (-20).

Image: Restaurant_behavior.gif

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