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Forbes  Jan 3  Comment 
In afternoon trading on Tuesday, Healthcare stocks are the best performing sector, higher by 1.4%. Within that group, McKesson Corp (NYSE: MCK) and Endo International plc (NASD: ENDP) are two large stocks leading the way, showing a gain of 5.8%...
The Times of India  Jan 3  Comment 
FMCG major Godrej Consumer Products Ltd (GCPL) expects established brands to gain in the aftermath of demonetisation and GST as the markets currently served by several regional players may see some changes.
Benzinga  Dec 28  Comment 
Among sector exchange-traded funds, the once hot Consumer Staples Select Sect. SPDR (ETF) (NYSE: XLP) is poised to end 2016 in decent, though not spectacular, fashion. With just a few trading days left in the year, XLP, once one of this year's...
The Hindu Business Line  Dec 27  Comment 
Vivek Gambhir, MD of Godrej Consumer Products Limited (GCPL), spoke to BusinessLine on the year-end performance and outlook of the FMCG sector for 2017.How was 2016 for Godrej Consumer Products with s...
MarketWatch  Dec 23  Comment 
Wells Fargo analyst Bonnie Herzog and her team, who cover the underperforming consumer staples sector, sent some holiday cheer to their clients, with their version of “Let is Snow.”
New York Times  Dec 22  Comment 
The crackdown by the Russian president came after the victims died from drinking a liquid labeled bath lotion and consumed as a cheap substitute for alcohol.
MarketWatch  Dec 21  Comment 
Monster Beverage Corp.'s stock ran up 4.8% in afternoon trade, after the energy drinks company was upgraded at Jefferies, which cited accelerating U.S. sales trends and a more attractive valuation given its recent underperformance. Analyst Kevin...




 
TOP CONTRIBUTORS

The Toy business leads this category, and by a wide margin. The 3 largest U.S. toymakers, Hasbro (HAS), Mattel (MAT), and JAKKS Pacific (JAKK), were all on the screen for significant periods of time. I think this is another illustration of how the Magic Formula does a lot of the work of digging up beaten down sectors for us. The first quarter is generally a weak one for toymakers, as most of their profits come in the Christmas season (as much as 60%).

The original thought was to separate between Consumer Staples (items that we must buy regardless of our financial condition) and Consumer Discretionary (luxury goods). However, many of the industries above would be ambiguous. For example, we need shoes (making them a staple), but in tight times we may decide to buy a store brand instead of more expensive Nike (NKE), adding a measure of discretion to the purchase. Consumer goods companies can make great long term investments - just ask Warren Buffett, whose investments in Coca-Cola, Anheuser-Busch Companies (BUD), and Procter & Gamble Company (PG) are legendary.

Forces affecting the Retail Industry

Brand is unquestionably the strongest form of competitive advantage in Consumer Goods. However, it's important to also judge the durability of the brand. For example, Coke is a brand known around the world, and has endured over 100 years of competition to still enjoy the top spot in the soda category today. That's a durable brand. Compare this to Gap (GPS).Ten years ago, Gap and it's spin off stores Old Navy and Banana Republic were considered fashionable and chic for the all important teen and college set. Today, the store is avoided by those same groups, lest their fashion sense be ridiculed by friends. That's a fickle brand. It's important to be able to separate a fad from a juggernaut. Add this to the PR problems Mattel faced last year with lead paint, and you have an unwanted sector, with some interesting potential investments.


Distribution is also important in the Consumer Goods sector. A company with a wider distribution network can leverage economies of scale to earn more on their fixed costs. An especially attractive arrangement is when one of these companies has an exclusive deal with a large distributor. Take Anheuser-Busch (BUD), for example. While this firm has an incredibly strong brand, they also require exclusivity from distributors. This allows them to lock out competitors like Molson Coors (TAP) and Miller, protecting profit margins. The soda companies also do this well. Have you noticed that McDonald's (MCD) only sells Coke products, while Pizza Hut (Yum! Brands (YUM)) only sells Pepsi? With these exclusive deals, competitors are blocked from those roads of distribution, protecting profits for the established companies.

Companies in the Consumer Products Industry (346)

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