Motley Fool  Dec 7  Comment 
Markets may be near all-time highs, but domestic economic growth isn’t exactly on fire. Two Fools identify an ETF for investors worried about a possible slowdown in the U.S. economy.
Forbes  Dec 6  Comment 
Looking at the sectors faring worst as of midday Tuesday, shares of Utilities companies are underperforming other sectors, showing a 0.2% loss. Within that group, Edison International (NYSE: EIX) and Dominion Resources Inc (NYSE: D) are two large...
Benzinga  Dec 2  Comment 
“What we’ll see in the mainstream is 3D printers being used in products that we use, but I don’t see us wearing fully 3D printed products for a while yet,” Alexis Caporale, recently selected as one of the 50 most innovative young leaders...
The Hindu Business Line  Dec 1  Comment 
Omni-channel fashion jewellery brand Voylla has co-launched a new jewellery brand 'Navrang' in partnership with Viacom18 Consumer Products. Vishwas Shringi, co-founder, Voylla said, the aim was to br...
The Economic Times  Dec 1  Comment 
Ramdev, Ravi Shankar, Gurmeet Ram Rahim and Jaggi Vasudev are among leaders lending their names to everything from honey, herbal remedies to toothpaste.
The Economic Times  Nov 30  Comment 
Sell Godrej Consumer Products Ltd. at a price target of Rs 1300 and a stop loss at Rs 1453 from entry point
Reuters  Nov 25  Comment 
Wall Street's three main indexes closed at record highs on Friday, helped by gains in consumer staples and technology stocks as investors hunted for bargains in a post-election rally.
Reuters  Nov 25  Comment 
Wall Street's three main indexes closed at record highs on Friday, helped by gains in consumer staples and technology stocks as investors hunted for bargains in a post-election rally.
Forbes  Nov 23  Comment 
The worst performing sector as of midday Wednesday is the Utilities sector, showing a 0.9% loss. Within that group, American Water Works Co, Inc. (NYSE: AWK) and CMS Energy Corp (NYSE: CMS) are two of the day's laggards, showing a loss of 2.2% and...


The Toy business leads this category, and by a wide margin. The 3 largest U.S. toymakers, Hasbro (HAS), Mattel (MAT), and JAKKS Pacific (JAKK), were all on the screen for significant periods of time. I think this is another illustration of how the Magic Formula does a lot of the work of digging up beaten down sectors for us. The first quarter is generally a weak one for toymakers, as most of their profits come in the Christmas season (as much as 60%).

The original thought was to separate between Consumer Staples (items that we must buy regardless of our financial condition) and Consumer Discretionary (luxury goods). However, many of the industries above would be ambiguous. For example, we need shoes (making them a staple), but in tight times we may decide to buy a store brand instead of more expensive Nike (NKE), adding a measure of discretion to the purchase. Consumer goods companies can make great long term investments - just ask Warren Buffett, whose investments in Coca-Cola, Anheuser-Busch Companies (BUD), and Procter & Gamble Company (PG) are legendary.

Forces affecting the Retail Industry

Brand is unquestionably the strongest form of competitive advantage in Consumer Goods. However, it's important to also judge the durability of the brand. For example, Coke is a brand known around the world, and has endured over 100 years of competition to still enjoy the top spot in the soda category today. That's a durable brand. Compare this to Gap (GPS).Ten years ago, Gap and it's spin off stores Old Navy and Banana Republic were considered fashionable and chic for the all important teen and college set. Today, the store is avoided by those same groups, lest their fashion sense be ridiculed by friends. That's a fickle brand. It's important to be able to separate a fad from a juggernaut. Add this to the PR problems Mattel faced last year with lead paint, and you have an unwanted sector, with some interesting potential investments.

Distribution is also important in the Consumer Goods sector. A company with a wider distribution network can leverage economies of scale to earn more on their fixed costs. An especially attractive arrangement is when one of these companies has an exclusive deal with a large distributor. Take Anheuser-Busch (BUD), for example. While this firm has an incredibly strong brand, they also require exclusivity from distributors. This allows them to lock out competitors like Molson Coors (TAP) and Miller, protecting profit margins. The soda companies also do this well. Have you noticed that McDonald's (MCD) only sells Coke products, while Pizza Hut (Yum! Brands (YUM)) only sells Pepsi? With these exclusive deals, competitors are blocked from those roads of distribution, protecting profits for the established companies.

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