RECENT NEWS
Forbes  Dec 19  Comment 
In afternoon trading on Friday, Consumer Products stocks are the worst performing sector, showing a 0.1% loss. Within that group, Hasbro (NASD: HAS) and Mattel (NASD: MAT) are two of the day's laggards, showing a loss of 5.8% and 5.3%,...
The Straits Times  Dec 19  Comment 
December 20, 2014 12:38 AM COMPANIES dealing in consumer staples that have shown stable profit margins remain defensive plays for investors, even as private consumption growth here is expected to remain muted next year, analysts say.
The Hindu Business Line  Dec 18  Comment 
Looking at a mix of mass and premium consumer products
Forbes  Dec 16  Comment 
The worst performing sector as of midday Tuesday is the Services sector, showing a 0.3% loss. Within that group, Amazon.com (NASD: AMZN) and Netflix (NASD: NFLX) are two large stocks that are lagging, showing a loss of 2.6% and 2.4%, respectively....
Forbes  Dec 15  Comment 
The worst performing sector as of midday Monday is the Utilities sector, showing a 1.2% loss. Within that group, AES (NYSE: AES) and NRG Energy (NYSE: NRG) are two large stocks that are lagging, showing a loss of 3.0% and 2.6%, respectively. Among...
Forbes  Dec 11  Comment 
In afternoon trading on Thursday, Services stocks are the best performing sector, up 1.5%. Within the sector, Urban Outfitters (NASD: URBN) and Staples (NASD: SPLS) are two large stocks leading the way, showing a gain of 8.9% and 6.5%,...
Motley Fool  Dec 10  Comment 
Unilever offers greater exposure to faster-growing markets, a more balanced product portfolio, and a higher dividend yield.
The Hindu Business Line  Dec 8  Comment 
After almost a year since Goldman Sachs and Mitsui Global invested behind Global Consumer Products, the FMCG start up is now ready to enter the chocolates category by launching its own brand earl...
The Australian  Dec 4  Comment 
THE Australian sharemarket opened slightly higher as a resurgent consumer staples sector offset modest weakness in financial and resources stocks.




 
TOP CONTRIBUTORS

The Toy business leads this category, and by a wide margin. The 3 largest U.S. toymakers, Hasbro (HAS), Mattel (MAT), and JAKKS Pacific (JAKK), were all on the screen for significant periods of time. I think this is another illustration of how the Magic Formula does a lot of the work of digging up beaten down sectors for us. The first quarter is generally a weak one for toymakers, as most of their profits come in the Christmas season (as much as 60%).

The original thought was to separate between Consumer Staples (items that we must buy regardless of our financial condition) and Consumer Discretionary (luxury goods). However, many of the industries above would be ambiguous. For example, we need shoes (making them a staple), but in tight times we may decide to buy a store brand instead of more expensive Nike (NKE), adding a measure of discretion to the purchase. Consumer goods companies can make great long term investments - just ask Warren Buffett, whose investments in Coca-Cola, Anheuser-Busch Companies (BUD), and Procter & Gamble Company (PG) are legendary.

Forces affecting the Retail Industry

Brand is unquestionably the strongest form of competitive advantage in Consumer Goods. However, it's important to also judge the durability of the brand. For example, Coke is a brand known around the world, and has endured over 100 years of competition to still enjoy the top spot in the soda category today. That's a durable brand. Compare this to Gap (GPS).Ten years ago, Gap and it's spin off stores Old Navy and Banana Republic were considered fashionable and chic for the all important teen and college set. Today, the store is avoided by those same groups, lest their fashion sense be ridiculed by friends. That's a fickle brand. It's important to be able to separate a fad from a juggernaut. Add this to the PR problems Mattel faced last year with lead paint, and you have an unwanted sector, with some interesting potential investments.


Distribution is also important in the Consumer Goods sector. A company with a wider distribution network can leverage economies of scale to earn more on their fixed costs. An especially attractive arrangement is when one of these companies has an exclusive deal with a large distributor. Take Anheuser-Busch (BUD), for example. While this firm has an incredibly strong brand, they also require exclusivity from distributors. This allows them to lock out competitors like Molson Coors (TAP) and Miller, protecting profit margins. The soda companies also do this well. Have you noticed that McDonald's (MCD) only sells Coke products, while Pizza Hut (Yum! Brands (YUM)) only sells Pepsi? With these exclusive deals, competitors are blocked from those roads of distribution, protecting profits for the established companies.

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