Television broadcaster Zee Entertainment Enterprises Ltd on Thursday said its board approved acquiring six regional general entertainment channels of Zee News Ltd in a share-swap deal.
NDTV Imagine, the Hindi general entertainment channel owned by NDTV, may soon welcome a new investor, with NBC Universal exiting the venture. The new investor, according to The Guardian-owned website, ContentSutra, could be Turner Broadcasting,...
For the first time in six months, the Hindi general entertainment genre has got a decisive leader in Colors. According to the latest ratings data provided by audience measurement firm TAM Media, Colors has got a record gross ratings points (GRPs)...
After nearly four years off the small screen, Bollywoods biggest icon, Amitabh Bachchan, is ready to return, this time as anchor for the third edition of Hindi general entertainment channel Colors reality show, Bigg Boss.
Online promotion spending by general entertainment television channels (GECs) have risen by around five percentage points as compared to the previous year from 3-4 per cent to 8-10 per cent this year of the total marketing budget. Typically, this...
For Sunil Lulla, being the director of Real Global Broadcasting, the company that launched the Hindi general entertainment channel (GEC) REAL in March this year, couldnt be easy. One, the channel was launched at the peak of the economic downturn.
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