PARSIPPANY, NJ -- (Marketwire) -- 11/04/09 -- Better Homes and Gardens Real Estate LLC
today announced the release of its free iPhone application, Home Selection
Assistant, a do-it-yourself tool that enhances the home buying experience
by allowing users to gather, store, rate and share home information and
images in a searchable portal. The application also offers practical home
and neighborhood information consumers crave, including data on local
schools, demographics, comparable home prices and more.
"Better Homes and Gardens® Real Estate is focused on meeting the unique
demands of today's real estate consumer, as they trend online for
information with a do-it-yourself spirit," said Sherry Chris, president and
CEO of Better Homes and Gardens Real Estate LLC. "It only makes sense that
our iPhone application mimics that same spirit to fit seamlessly into
anyone's natural home research process, whether they are actively looking
for a new home, exploring their neighborhood to put a home on the market,
or seeking information as they consider a renovation."
As consumers tour homes, they can take pictures of the property and create
an album for each room, which can then be rated on a five-star scale or
further defined with user notes. These images can then be searched across
properties or across user-defined categories using such keywords as
"kitchen" or "family room." Content can be synced with iTunes for access on
a home computer or shared with friends and family on Facebook or via
e-mail.
Each time a user takes a photo, the iPhone's built-in GPS system uploads
robust neighborhood data automatically from Onboard Informatics, including
nearby restaurants and shops, community workforce breakdown, housing
inventory and stability, crime rates, past pricing and sales on the home
itself, and much more. This content can also be searched manually through
the application by entering an address.
"Consumers want information on a home's community and trusted advice from
friends and family before they make a decision on a home," Chris added.
"Our application brings both, literally, to their fingertips."
More than 150 articles on home renovation, remodeling, staging and more can
also be accessed on the application, so buyers interested in changing or
updating a room -- either in their own home or in a home they are
considering -- can easily see what's involved, the potential costs and more
at the touch of a button. This same content is also available online at
www.bhgrealestate.com.
The Better Homes and Gardens® Real Estate application was built in
conjunction with Zumobi, a leading mobile media company that designs,
develops and publishes branded applications for next-generation
smartphones. It is available free on Apple's App Store and can be
downloaded at www.bhgrealestate.com/iphone.
About Better Homes and Gardens Real Estate LLC
Better Homes and Gardens Real Estate LLC is an international real estate
brand that offers a full range of services to brokers, sales associates and
home buyers and sellers. Using innovative technology, sophisticated
business systems and the broad appeal of a lifestyle brand, Better Homes
and Gardens Real Estate LLC embodies the future of the real estate industry
while remaining grounded in the tradition of home. Better Homes and Gardens
Real Estate LLC is a subsidiary of Realogy Corporation, a global provider
of real estate and relocation services. For more information, please visit
www.BHGRealEstate.com.
Better Homes and Gardens® is a registered trademark of Meredith
Corporation licensed to Better Homes and Gardens Real Estate LLC.
Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and
Gardens® Real Estate Franchise is Independently Owned and Operated.