COSTA MESA, CA -- (Marketwire) -- 10/28/09 -- Playmates Toys is proud to announce its new
global master toy agreement for the Teenage Mutant Ninja Turtles with
Nickelodeon & Viacom Consumer Products (NVCP). The long-term partnership
allows Playmates Toys to continue its phenomenally successful, 20-year
tradition with the Turtles brand, which has generated $2 billion (at
retail). This new alliance also lets Playmates Toys execute on its
strategy to maximize global toy rights in partnership with renowned brands
that leverage entertainment across multiple-media platforms worldwide.
"We are very excited about our new partnership with Nickelodeon, which
broadens the scope of creative inspiration for Playmates," said Lou Novak,
President, Playmates Toys. "We are proud to continue our long-standing
commitment of making innovative, fun toys based on the beloved Turtles that
have entertained generations of kids around the world."
"Our partnership with Playmates Toys adds another layer of excitement for
us as we build upon the Turtles' great, funny stories and characters which
have withstood the test of time," said Leigh Anne Brodsky, President,
Nickelodeon & Viacom Consumer Products. "The characters have resonated
around the world for 25 years, and the toys based on them are part of pop
culture and continue to be relevant to today's kids."
About Playmates Toys
For over 40 years, Playmates Toys Inc. has been among the most well
respected and innovative marketing and distribution companies in the global
toy industry with a proven history in the creation of innovative and
imaginative products as well as the development and management of
profitable, long-term brand franchises. Key current and past brands include
Paramount Studios/CBS STAR TREK, Warner Bros. TERMINATOR: SALVATION,
Nickelodeon's TEENAGE MUTANT NINJA TURTLES, 4Kids Entertainment's YU-GI-OH!
& DINOSAUR KING, Nickelodeon's iCARLY & H2O: Just Add Water, DISNEY
Princess, DISNEY FAIRIES and Hallmark's RAINBOW BRITE. From its offices in
Hong Kong, China and the United States, Playmates designs, develops markets
and distributes its products in over 60 countries worldwide. For more
information, visit http://www.playmatestoys.com Playmates Toys Inc. (HKSE: 0869)
About Nickelodeon & Viacom Consumer Products
Nickelodeon & Viacom Consumer Products manages the world's third largest
licensing business, representing leading properties such as SpongeBob
SquarePants and Dora the Explorer, and managing merchandising for Nick Jr.,
Nickelodeon, Comedy Central, MTVN International, and Spike TV.
Nickelodeon, now in its 30th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, online, recreation, books, magazines and feature films.
Nickelodeon's U.S. television network is seen in more than 99 million
households and has been the number-one-rated basic cable network for 15
consecutive years. Nickelodeon and all related titles, characters and logos
are trademarks of Viacom Inc. (NYSE: VIA) (NYSE: VIA.B).
