Advertising Costs

Insurance Journal  Feb 13  Comment 
A California Court of Appeal had decided in favor of California Insurance Commissioner Dave Jones in a case against Mercury Insurance Co. and a coalition of insurance industry groups, which sued Jones to challenge his authority regarding...
Cellular News  Apr 10  Comment 
The mobile advertising agency, TapSense has announced a guarantee for in-app advertisers that will ensure that they always earn a minimum rate for their advertising inventory. Click here for more.
Cellular News  Jul 18  Comment 
The cost per click of advertising on a tablet device is now more expensive that adverts delivered to normal desktop web browsers, according to analysis by The Search Agency. Click here for more.
BusinessWeek  May 5  Comment 
Bharti Airtel Ltd., India’s largest mobile-phone operator, posted a worse-than-estimated 31 percent drop in fourth-quarter profit after higher network costs and advertising expenses eroded margins.
Bloomberg  Jul 17  Comment 
Mattel Inc., the world’s biggest toymaker, said second-quarter profit rose as lower advertising costs offset declining purchases of Barbie dolls.

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