Advertising Expenses


This is the amount spent on advertising, including media and promotional expenses as well as any marketing activities outsourced by the company like hiring a creative advertising agency.

The advertising expense only shows the amount spent on advertising. Thus, larger companies generally have larger advertising expenses, but this does not provide any insight into a company's actual performance. The advertising expense- to- sales ratio, calculated by dividing the advertising expense by sales, is indicative of the company's advertising efficiency. If the advertising expense-to-sales ratio is unusually high for example, either the company's advertising has become less cost-effective than it should be or the company is experiencing a decline in demand for its products.

Wikinvest © 2006, 2007, 2008, 2009, 2010, 2011, 2012. Use of this site is subject to express Terms of Service, Privacy Policy, and Disclaimer. By continuing past this page, you agree to abide by these terms. Any information provided by Wikinvest, including but not limited to company data, competitors, business analysis, market share, sales revenues and other operating metrics, earnings call analysis, conference call transcripts, industry information, or price targets should not be construed as research, trading tips or recommendations, or investment advice and is provided with no warrants as to its accuracy. Stock market data, including US and International equity symbols, stock quotes, share prices, earnings ratios, and other fundamental data is provided by data partners. Stock market quotes delayed at least 15 minutes for NASDAQ, 20 mins for NYSE and AMEX. Market data by Xignite. See data providers for more details. Company names, products, services and branding cited herein may be trademarks or registered trademarks of their respective owners. The use of trademarks or service marks of another is not a representation that the other is affiliated with, sponsors, is sponsored by, endorses, or is endorsed by Wikinvest.
Powered by MediaWiki