This measures the change in a company's advertising revenue from one accounting period to another, expressed as a percentage.
For example, if a company earned $1,000 in advertising revenue in 2007 and $1,500 in 2008, its ad revenue growth would be 50% [($1,500-$1,000)/$1,000]. Advertising revenue growth is an important metric in industries like Newspapers, Television Broadcasting and Internet Advertising where companies rely on advertising sales to grow and sustain their business.