Advertising Revenue Growth

RECENT NEWS
Forbes  Nov 2  Comment 
Facebook posted strong third-quarter results on Wednesday, November 1, with revenues increasing 47% year on year (y-o-y) to over $10.3 billion, beating Reuters’ compiled consensus estimates of $9.84 billion.
BBC News  Nov 2  Comment 
Facebook warns advertising revenue growth will slow, sending its shares down 7% in New York.
Motley Fool  Nov 27  Comment 
Twitter's traffic acquisition costs skyrocketed more than 1,000% last quarter. What gives?
The Hindu Business Line  Jul 17  Comment 
Shares of Google Inc rose nearly 12 per cent after the Web search leader's profit beat forecasts for the first time in the last six quarters, boosted by strong advertising revenue and comments by...
Reuters  Jul 16  Comment 
Shares of Google Inc rose nearly 12 percent after the Web search leader's profit beat forecasts for the first time in the last six quarters, boosted by strong advertising revenue and comments by its new chief financial officer on disciplined...




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This measures the change in a company's advertising revenue from one accounting period to another, expressed as a percentage.

For example, if a company earned $1,000 in advertising revenue in 2007 and $1,500 in 2008, its ad revenue growth would be 50% [($1,500-$1,000)/$1,000]. Advertising revenue growth is an important metric in industries like Newspapers, Television Broadcasting and Internet Advertising where companies rely on advertising sales to grow and sustain their business.

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