Average Revenue Per User (ARPU)

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Forbes  9 hrs ago  Comment 
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Forbes  Jan 7  Comment 
With the wireless market and demand for high-end smartphones reaching saturation levels, AT&T is looking to better monetize its network as high-speed 4G opens up new opportunities to bolster ARPU (average revenue per user) levels
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By Trefis: Zynga’s (ZNGA) business has been declining continuously for the last few quarters, and there appears to be no near term solution for a turnaround. Nevertheless the organizational restructuring and the hiring of new chief operating...
Cellular News  Nov 16  Comment 
Vodafone's Qatar subsidiary has reported that its customer base grew by just over a quarter over the past year, as revenues also increased by a third. Click here for more.
Cellular News  Nov 5  Comment 
80% of operators plan to use femtocells to offer home-zone cheap-rate voice calling services by 2014, and 75% will use femtos to deliver higher mobile broadband throughput, Click here for more.
Cellular News  Nov 16  Comment 
By actively prioritizing voice and data traffic and managing advanced services such as RCS, operators can optimize network resources and transmission based on traffic type. Click here for more.
Forbes  Jul 30  Comment 
AT&T (NYSE: T) continues to lead the wireless service market in the United States, but how does its postpaid ARPU (average revenue per user) compare to third-place competitor Sprint (NYSE: S)?




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This is calculated by dividing total revenue from subscriptions by the total number of subscribers.

ARPU is a metric used by companies with subscription services - usually telecommunications companies. ARPU measures the amount of revenue brought in by a single subscriber per month. Measuring revenues on a per customer, or per unit basis can help to explain how good specific products are at generating revenues. ARPU is also very useful when it can be compared to other user-specific metrics. For instance, subtracting Subscriber Acquisition Cost (SAC) from ARPU over the average period of time a customer stays with the company would yield the gain (or loss) a company gets by attracting each subscriber.

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