Average Revenue Per User (ARPU)

MarketWatch  Feb 19  Comment 
DirecTV's stock gained 1% in premarket trade Thursday, after the satellite TV service beat fourth-quarter profit expectations amid strong growth in average monthly revenue per subscriber (ARPU). For the quarter ended Dec. 31, earnings came in at...
The Economic Times  Aug 14  Comment 
Banking, IT/ITES, manufacturing and media are some prominent sectors that have shown attention towards myPlan for Business.
Forbes  Jul 7  Comment 
Although Sirius XM’s churn rate has been more or less stable over the past several quarters, it is likely to come down in the future with the improving economy, the success of retention and win-back programs, as well as a reduction in non-pay...
SeekingAlpha  Jun 9  Comment 
By Crunching Numbers: Last week, Sirius XM Holdings (SIRI) CFO, David Frear presented at the Bank of America Merrill Lynch Global Telecom and Media Conference in London. Following that presentation, a couple of comments on my previous article...
SeekingAlpha  May 14  Comment 
By Crunching Numbers: Average revenue per user, or ARPU, is one of the key operating metrics that Sirius XM Holdings (SIRI) reports each quarter. Sirius defines ARPU in the current 10Q as follows: ARPU is derived from total earned subscriber...
Telecom Ramblings  May 12  Comment 
This article was authored by Joseph Waring, and was originally posted on telecomasia.net. Just as telcos’ fixation with ARPU hasn’t led to improved profitability for the majority of mobile operators, the messaging and social media...
SeekingAlpha  May 7  Comment 
By Trefis: First-quarter results for Constant Contact (CTCT) were better than guided on revenues and net income. Quarterly revenues stood 15.6% higher on a year-on-year basis, at $79 million. Compared to previous quarters on a sequential basis,...


This is calculated by dividing total revenue from subscriptions by the total number of subscribers.

ARPU is a metric used by companies with subscription services - usually telecommunications companies. ARPU measures the amount of revenue brought in by a single subscriber per month. Measuring revenues on a per customer, or per unit basis can help to explain how good specific products are at generating revenues. ARPU is also very useful when it can be compared to other user-specific metrics. For instance, subtracting Subscriber Acquisition Cost (SAC) from ARPU over the average period of time a customer stays with the company would yield the gain (or loss) a company gets by attracting each subscriber.

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