Average Revenue Per User (ARPU)

RECENT NEWS
The Hindu Business Line  Jul 12  Comment 
Reliance Jio Infocomm’s (RJio) revised tariff plans point towards an uptick in average revenue per user (ARPU) for the company, with the operator now looking at improving profitability. This follows ...
Forbes  Mar 14  Comment 
In 2016, Activision witnessed growth across all major platforms – PC, Mobile and Consoles. The acquisition of King Digital helped the company gain an incremental 20% in revenues and also helped it expand its footprint in Asia.
Forbes  Mar 1  Comment 
Dish Network‘s stock has declined marginally in the week following its Q4 and full-year earnings release. Dish added 28,000 pay-TV subscribers in the quarter – though some of that may have been due to a change in the calculation for commercial...
The Hindu Business Line  Feb 27  Comment 
Consolidation seems to be in the air for the Indian telecom industry as smaller players are busy making distress calls to their larger rivals. Price war worries have recently depressed telecom shares ...
The Economic Times  Jul 28  Comment 
The company had reported a consolidated profit of Rs 54.20 crore for the corresponding quarter last year.
TechCrunch  Jul 15  Comment 
 New data released this morning on the mobile phenomenon Pokémon Go shows that the popular game isn’t only the biggest in U.S. history – it’s also breaking records when it comes to its ability to monetize and retain its users, as well....
The Economic Times  Jun 23  Comment 
The brokerage said Jio faces a daunting task ahead in generating a 10 per cent pre-tax return on capital employed (RoCE) by the fifth year.
The Economic Times  Jun 22  Comment 
The brokerage said Jio faces a daunting task ahead in generating a 10 per cent pre-tax return on capital employed (RoCE) by the fifth year.




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This is calculated by dividing total revenue from subscriptions by the total number of subscribers.

ARPU is a metric used by companies with subscription services - usually telecommunications companies. ARPU measures the amount of revenue brought in by a single subscriber per month. Measuring revenues on a per customer, or per unit basis can help to explain how good specific products are at generating revenues. ARPU is also very useful when it can be compared to other user-specific metrics. For instance, subtracting Subscriber Acquisition Cost (SAC) from ARPU over the average period of time a customer stays with the company would yield the gain (or loss) a company gets by attracting each subscriber.

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