Average Revenue per Patient
The metric provides insight on to how much money the company receives for its average "customer" or patient. All else equal, a high average revenue per patient is better than a low one. This means that the each individual customer buys more from the company. This metric also provides insight into whether the company faces a relatively large pool of customers and a small amount of revenue (indicated by a relatively low average revenue per patient) or a relatively small pool of customers and a large amount of revenue (indicated by a relatively high average revenue per patient).