Average Revenue per User (ARPU)

Forbes  Dec 6  Comment 
Snap Inc. is highly dependent on the U.S. market currently, with the North American segment accounting for over 80% of the company’s revenues and about 85% of its value, according to our estimates.
Forbes  Nov 27  Comment 
Among the biggest drivers of Snap’s valuation over the long term will be the growth in its average revenue per user. Our $15 price estimate for the company assumes that it will grow its overall annual ARPU from under $5 currently to over $25 by...
The Economic Times  Nov 19  Comment 
Average revenue per user (ARPU) – a key industry parameter – plummeted almost 40% in September from a year earlier, when Jio started its initially-free services.
Forbes  Nov 6  Comment 
Snap is expected to publish its Q3 2017 results on Tuesday, November 7, reporting on a quarter that saw the company take steps to bolster user engagement, while also doubling down on its programmatic advertising strategy.
The Economic Times  Oct 15  Comment 
Edelweiss estimates Jio will sustain its Ebitda break-even in FY18 and report a net profit in FY19.
The Hindu Business Line  Jul 12  Comment 
Reliance Jio Infocomm’s (RJio) revised tariff plans point towards an uptick in average revenue per user (ARPU) for the company, with the operator now looking at improving profitability. This follows ...
Forbes  Mar 14  Comment 
In 2016, Activision witnessed growth across all major platforms – PC, Mobile and Consoles. The acquisition of King Digital helped the company gain an incremental 20% in revenues and also helped it expand its footprint in Asia.
Forbes  Mar 1  Comment 
Dish Network‘s stock has declined marginally in the week following its Q4 and full-year earnings release. Dish added 28,000 pay-TV subscribers in the quarter – though some of that may have been due to a change in the calculation for commercial...


This is calculated by dividing total revenue from subscriptions by the total number of subscribers.

ARPU is a metric used by companies with subscription services - usually telecommunications companies. ARPU measures the amount of revenue brought in by a single subscriber per month. Measuring revenues on a per customer, or per unit basis can help to explain how good specific products are at generating revenues. ARPU is also very useful when it can be compared to other user-specific metrics. For instance, subtracting Subscriber Acquisition Cost (SAC) from ARPU over the average period of time a customer stays with the company would yield the gain (or loss) a company gets by attracting each subscriber.

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