Comparable Front End Sales Growth


This is a comparison of sales for the retail section of drug stores (non-pharmacy items) open for business for at least twelve months, expressed as a percentage.

Comparable store sales growth is often called "comp store sales", "comps" and "same store sales". Comparable store sales growth signals the productivity in sales of a preexisting store or compared to the previous year. For pharmacies, comparable sales growth is often split into Front-end components (e.g. everything except prescription drugs) and prescription components.

This metric is used to determine what amount of new sales comes from actual sales growth or merely comes from new store openings. If comparable store sales growth is stagnant, but overall revenue growth is increasing for example, the revenue growth can be attributed to new store openings instead of actual store productivity.

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