Market penetration

OilVoice  Sep 18  Comment 
New funding deepens the company's crude oil market intelligence and expands its coverage across ot ...
Cellular News  Jun 5  Comment 
Leading language access and telehealth company, Stratus Video, has named both Jim Brown and Ryan Barry as Vice Presidents of Sales for its Telehealth Division. The executives bring a combined 35 years of healthcare technology...
Motley Fool  Jul 23  Comment 
Once again, the auto mirror specialist accelerated growth despite falling light vehicle production.
Cloud Computing  Feb 18  Comment 
Frost & Sullivan has presented Rapid7, the leading provider of IT security risk analytics and insight software and cloud solutions, with the Vulnerability Management Market Penetration Leadership award. After a careful survey...
DailyFinance  Dec 5  Comment 
SCOTTSDALE, AZ -- (Marketwired) -- 12/05/13 -- The Alkaline Water Company Inc. (OTCBB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process, packaged and sold in 3 liter and 1 gallon sizes...
Cloud Computing  Aug 5  Comment 
driving demand for solutions from large content, colocation/hosting and service providers while increasing market share. read more


Market penetration refers to the saturation of a market (usually given as a number describing what percent of a group of potential users/buyers of a product or service is already using or buying that product/service.

A highly penetrated or saturated market (like the US standard TV set market, where most families have at least one TV set) has little room for direct growth. A less densely penetrated or saturated market (like the rural Chinese cell phone market) is one where the current levels of use/saturation is significantly less than the projected total possible amount of use/saturation, so a market with lower penetration rates has more room for growth.

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