Penetration Rate

Cellular News  Jun 18  Comment 
The mobile phone market in Myanmar could be less lucrative than originally thought, with mobile penetration rates already hitting 50 percent in urban areas. Click here for more.
Cellular News  Apr 3  Comment 
Mobile phone penetration is expected to reach 140% in the middle-east country of Jordan, and pass 200% in the next few years, according to a local research group. Click here for more.
Cellular News  Apr 11  Comment 
The mobile subscriber penetration rate in Moldova exceeded 100% last year, the telecoms regulator has announced. Click here for more.
Cellular News  Mar 17  Comment 
Latin America will pass the milestone of 100% mobile penetration by the end of 1Q11. However, despite this figure, there are still 178 million people in the region without mobile services, which represents 30% of its population. Click here for more.
New Straits Times  Dec 28  Comment 
KOTA KINABALU: Malaysia is getting closer to reaching its 50 per cent target of broadband penetration rate by 2010 in the domestic sector, having reached 31.4 per cent, surpassing the 30 per cent target set for this year.


This is calculated by dividing the company's number of subscribers (usually for phone or mobile phone service) by the number of active phone numbers in a particular region (or nationally).

This metric is useful to determine the market share of the company's phone services in the regions that it operates.

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