Return on investment

Forbes  Nov 28  Comment 
“Think of paid media as the quarterback and earned and owned as the offensive line,” offers Mike Gilloon from ad agency Bozell. “Like paid media, the quarterback is very important and often gets most of the attention. But he's not very...
Forbes  Nov 27  Comment 
What is the most valuable and elusive benefit of social media? According to Spencer X. Smith, it's the ability to get and stay Top of Mind
MarketWatch  Nov 13  Comment 
Here’s how to market the next new thing, writes Brett Arends.
Forbes  Nov 2  Comment 
Creating your customers well keeps them coming back. Thanks Captain Obvious; we all know this. What we don't focus enough on is the three reasons customer support drive company growth and how to prove its ROI. T
Forbes  Oct 31  Comment 
Publishers should be looking for a solution that can leverage machine-learning algorithms to analyze ad inventory performance data for optimization.
MarketWatch  Oct 30  Comment 
Maybe we should have been called “BubbleWatch.”
MarketWatch  Oct 27  Comment 
Madrid’s reactivity spikes political risk and uncertainty in Catalonia, writes Brett Arends.
Forbes  Oct 27  Comment 
With studies showing that greater women representation on corporate boards boosts stock performance, gender pay and diversity topped the agenda at an International Simmons Leadership conference today in Geneva, Switzerland, where former Australian...
The Hindu Business Line  Oct 25  Comment 
A growing number of companies are transforming their HR functions. Yet, when KPMG set out to survey this transformation, it found that more than half the organisations didn’t have a business case fo...
MarketWatch  Oct 18  Comment 
Bitcoin is the currency of the moment, but not necessarily of the future, writes Brett Arends.

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