Return on investment

RECENT NEWS
Motley Fool  Jun 20  Comment 
This metric is a popular measuring stick for investors, but there are many other ways to use it.
Forbes  May 30  Comment 
A study of more than 200 enterprises undertaking RPA implementation found a sizeable gap in outcomes generating high impact in strategic areas and a gap in the time it took to achieve ROI
Forbes  Mar 1  Comment 
How do you get tangible social media ROI statistics when you’re dealing with such fuzzy concepts as brand awareness, reputation and likes?
Forbes  Feb 15  Comment 
Sports media valuation company GumGum Sports says that brands are earning a real return on investment by partnering with NBA teams on the new form of jersey patch sponsorship.
Forbes  Feb 9  Comment 
When co-op programs are clear, concise and well-communicated, they can be a real asset to funding advertising that grows sales for brands and dealers.
Forbes  Jan 30  Comment 
Defining your goals is the first step.
Forbes  Jan 25  Comment 
The low-budget hit film 'Get Out' has returned its investment many times over.
Forbes  Jan 23  Comment 
About 150 years ago, the legendary retailer John Wanamaker quipped that “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. There is still a lot of confusion about what is the best way to quantify the...
Forbes  Jan 22  Comment 
Sports fans may differ from traditional customers, but they still want your brand to make them feel heard.
Forbes  Jan 16  Comment 
A physical experience is more engaging than a digital one – especially when its reach is optimized through press and digital channels.




 
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