Subscriber Acquisition Cost (SAC)

RECENT NEWS
Financial Times  May 17  Comment 
Cryptic language in letter to investors is a change from previous communications, in which the hedge fund has said it is co-operating with the inquiry
Clusterstock  May 17  Comment 
In a letter to investors, SAC Capital said that it would no longer cooperate with the government unconditionally regarding an ongoing investigation into its trading activity, says the NYT. In short — Steve Cohen's firm is done playing nice and...
New York Times  May 17  Comment 
SAC Capital Advisors, the hedge fund owned by the billionaire investor Steven A. Cohen, told its investors on Friday that it would no longer cooperate unconditionally with the government's insider trading investigation.
New York Times  May 14  Comment 
Patricia Cohen has hired Joshua L. Dratel, a New York trial lawyer, to represent her after a federal appeals court revived her lawsuit against Steven A. Cohen, her ex-husband.
New York Times  May 9  Comment 
The extension came after a letter last week to investors from Steven A. Cohen, the fund’s owner.
Reuters  May 9  Comment 
Investors in Steven A. Cohen's SAC Capital Advisors will get a bit more time during the second quarter to decide whether to withdraw money from the $15 billion hedge fund.
Reuters  May 3  Comment 
A federal judge has set November 18 for the start of the criminal trial of Michael Steinberg, the most senior employee of Steven A. Cohen's hedge fund SAC Capital Advisors to be indicted for insider trading.
Bankstocks.com  May 3  Comment 
Sac Capital’s Steve Cohen told investors yesterday he is determined to clean up the $14 billion hedge fund that
Bankstocks.com  May 3  Comment 
SAC Capital Advisors plans to begin clawing back compensation for employees convicted of insider trading, as part of moves aimed at improving compliance within the hedge fund, according to
Wall Street Journal  May 3  Comment 
SAC Capital said it planned to implement clawback provisions for employees whose conduct leads to regulatory or criminal sanctions.




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Subscriber Acquisition Cost, or SAC, is the amount of money a company spends for each new subscriber they gain.

As its title would suggest, subscriber acquisition cost is a metric that is primarily used by companies that offer some sort of subscription based service, like telecommunications companies or cable television providers. Measuring these costs on a per-customer basis is helpful when determining how expensive specific offerings are for the company. This can also be useful when compared to other per-customer based metrics like Average Revenue Per User (ARPU). SAC is most commonly calculated using costs that are specific to attracting new customers, like marketing spending.

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