Subscriber Acquisition Cost (SAC)

New York Times  5 hrs ago  Comment 
The agreement with federal prosecutors requires the once-mighty hedge fund run by Steven A. Cohen to pay $1.2 billion to the government while shutting its doors to outside investors.
Wall Street Journal  Apr 10  Comment 
Prosecutors won approval of a $1.8 billion settlement with the hedge fund, but they appear to have all but given up efforts to charge its billionaire founder.  Apr 9  Comment 
A federal judge could rule Thursday on whether she'll accept the insider trading guilty plea from the hedge fund firm formerly known as SAC Capital Advisors, as well as the proposed $1.2 billion in penalties.
Wall Street Journal  Apr 8  Comment 
As the government pressure on SAC intensified last year, billionaire Steven A. Cohen and his top lieutenants issued a consistent message to senior investment managers: "Put your heads down. Let's make money."  Apr 8  Comment 
Lawyers to bring answers to hearing on settlement of insider-trading charges.
New York Times  Apr 7  Comment 
A new dawn arises for Steven A. Cohen, as the embattled billionaire investor sees his once mighty SAC Capital Advisors officially make its debut as Point72 Asset Management.
New York Times  Apr 4  Comment 
If a judge approves, Bart M. Schwartz, a former federal prosecutor who has served as an independent monitor in a number of government investigations, will be Steven A. Cohen’s minder.


Subscriber Acquisition Cost, or SAC, is the amount of money a company spends for each new subscriber they gain.

As its title would suggest, subscriber acquisition cost is a metric that is primarily used by companies that offer some sort of subscription based service, like telecommunications companies or cable television providers. Measuring these costs on a per-customer basis is helpful when determining how expensive specific offerings are for the company. This can also be useful when compared to other per-customer based metrics like Average Revenue Per User (ARPU). SAC is most commonly calculated using costs that are specific to attracting new customers, like marketing spending.

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