Subscriber Acquisition Cost (SAC)

RECENT NEWS
Hedge Accordingly  Nov 17  Comment 
The story i first saw at The Business Insider , shows SAC took their beans off the table sometime last month. Bank of America is leading the financials, the money has to follow the money. If hedgies start taking profits my feeling...
Wall Street Journal  Nov 12  Comment 
Federal authorities in the Galleon case are investigating the activities of a SAC Capital ex-analyst who has been cited, but not named, in a criminal complaint filed in the case.
Bankstocks.com  Nov 11  Comment 
SAC Capital Advisors, the hedge-fund firm run by Steven Cohen, reviewed its buying and selling of stocks cited in the Galleon Group insider-trading cases and found nothing suspicious, according to
Wall Street Journal  Nov 11  Comment 
A chief witness in the Galleon case told a federal judge he paid an executive at Marvell Technology to give him nonpublic inside information that he then traded on.
Bloomberg  Nov 10  Comment 
SAC Capital Advisors LLC, the hedge- fund firm run by Steven Cohen, reviewed its buying and selling of stocks cited in the Galleon Group LLC insider-trading cases and found nothing suspicious, according to one of its investors.
Bloomberg  Nov 9  Comment 
Richard Choo-Beng Lee, a hedge-fund manager who is cooperating in the largest insider-trading investigation since the 1980s, sought a job at Steven Cohen’s SAC Capital Advisors LLC after shutting his California firm, according to a person...
Clusterstock  Nov 7  Comment 
A cooperating witness in the Galleon bust has agreed to tell the Feds everything he knows about SAC: Susan Pulliam, WSJ: The widening investigation of insider trading on Wall Street is expected to examine transactions at Steven A. Cohen's SAC...
Clusterstock  Nov 5  Comment 
SAC Capital has been drawn into the huge insider trading case brought by US prosecutors in New York. One of the 14 new defendants in the Galleon scandal named today, Richard Choo Beng Lee, apparently engaged in insider trading while at SAC...
Reuters  Oct 25  Comment 
Federal prosecutors in the Galleon Group case have sent a subpoena to a former employee of SAC Capital Advisors, a sign that the scope of the probe into the largest hedge fund insider trading case in history is expanding, the Wall Street Journal...
Reuters  Oct 24  Comment 
Federal prosecutors in the Galleon Group case have sent a subpoena to a former employee of SAC Capital Advisors, a sign that the scope of the probe into the largest hedge fund insider trading case in history is expanding, the Wall Street Journal...
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Subscriber Acquisition Cost, or SAC, is the amount of money a company spends for each new subscriber they gain.

As its title would suggest, subscriber acquisition cost is a metric that is primarily used by companies that offer some sort of subscription based service, like telecommunications companies or cable television providers. Measuring these costs on a per-customer basis is helpful when determining how expensive specific offerings are for the company. This can also be useful when compared to other per-customer based metrics like Average Revenue Per User (ARPU). SAC is most commonly calculated using costs that are specific to attracting new customers, like marketing spending.

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