Subscriber Acquisition Cost (SAC)

New York Times  Apr 4  Comment 
If a judge approves, Bart M. Schwartz, a former federal prosecutor who has served as an independent monitor in a number of government investigations, will be Steven A. Cohen’s minder.  Apr 3  Comment 
Federal prosecutors ask judge to accept a record $1.8 billion insider-trading settlement.
New York Times  Apr 2  Comment 
SAC Capital Advisors is pressing traders to sign two-year contracts. | The next three decades may upend the basic tenets of finance. | Efforts are underway to make payment systems safer. | Goldman Sachs weighs sale of market-making unit.
New York Times  Apr 2  Comment 
Steven A. Cohen is asking employees who remain with his family office to sign two-year contracts.
New York Times  Mar 31  Comment 
Elan Pharmaceuticals is seeking to recoup the more than $1.5 million in legal fees it paid to comply with document requests by the federal government.
Wall Street Journal  Mar 27  Comment 
A lawyer for SAC Capital Advisors LP said in a filing the hedge-fund firm is "deeply remorseful" and asked a U.S. District judge to approve SAC's pending insider-trading settlement with the government.
Wall Street Journal  Mar 27  Comment 
Steven A. Cohen's investment-firm SAC Capital Advisors disclosed an increased stake in Zynga Inc., now owning more than 5%.
Wall Street Journal  Mar 20  Comment 
Gabriel Plotkin, a top SAC Capital portfolio manager, will leave the firm to start his own hedge fund.


Subscriber Acquisition Cost, or SAC, is the amount of money a company spends for each new subscriber they gain.

As its title would suggest, subscriber acquisition cost is a metric that is primarily used by companies that offer some sort of subscription based service, like telecommunications companies or cable television providers. Measuring these costs on a per-customer basis is helpful when determining how expensive specific offerings are for the company. This can also be useful when compared to other per-customer based metrics like Average Revenue Per User (ARPU). SAC is most commonly calculated using costs that are specific to attracting new customers, like marketing spending.

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