Subscriber Acquisition Cost (SAC)

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Times Online  Feb 2  Comment 
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Yahoo  Dec 24  Comment 
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Wall Street Journal  Dec 21  Comment 
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New York Times  Nov 25  Comment 
Richard Choo-Beng Lee, a former analyst, is among the last prosecution witnesses to be sentenced. He never took the stand, but his behind-the-scenes assistance was critical, a court filing says.
Financial Times  Oct 22  Comment 
Appeal court ruling forces prosecutors to drop action against Steinberg
MarketWatch  Oct 22  Comment 
U.S. Attorney Preet Bharara said his office will dismiss insider-trading charges against Michael Steinberg, a former trader at SAC Capital previously convicted. Six cooperating witnesses who also pleaded guilty will see charges dismissed. "The...
Reuters  Apr 28  Comment 
A federal judge dismissed claims by former Elan Corp and Wyeth shareholders accusing billionaire investor Steven A. Cohen's SAC Capital Advisors LP of violating federal...
The Hindu Business Line  Mar 16  Comment 
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Subscriber Acquisition Cost, or SAC, is the amount of money a company spends for each new subscriber they gain.

As its title would suggest, subscriber acquisition cost is a metric that is primarily used by companies that offer some sort of subscription based service, like telecommunications companies or cable television providers. Measuring these costs on a per-customer basis is helpful when determining how expensive specific offerings are for the company. This can also be useful when compared to other per-customer based metrics like Average Revenue Per User (ARPU). SAC is most commonly calculated using costs that are specific to attracting new customers, like marketing spending.

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