Subscriber Acquisition Cost (SAC)

RECENT NEWS
Bloomberg  2 min ago  Comment 
Ex-SAC Capital Advisors LP portfolio manager Mathew Martoma lost a bid to remain free while he fights a conviction for perpetrating the most lucrative insider trading scheme in U.S. history, as a federal judge expressed doubt ...
Clusterstock  Sep 29  Comment 
Former SAC Capital trader/founding partner Kenny Lissak shared a sad, cautionary tale with Vocativ about how his addiction to painkillers destroyed his life. Lissak, who was filmed at his now-empty waterfront mansion, admitted to spending an...
Mondo Visione  Sep 16  Comment 
The U.S. Commodity Futures Trading Commission (CFTC) today announced that it filed a Notice of Intent to Revoke the Registrations (Notice) ofS.A.C. Capital Advisors, LLC (SAC LLC), a Delaware Limited Liability Company, and S.A.C. Capital...
New York Times  Sep 9  Comment 
Mathew Martoma carried out one of the biggest insider trading schemes on record in 2008 at SAC Capital Advisors.
New York Times  Sep 8  Comment 
Mathew Martoma’s parents asked why his former boss, Steven A. Cohen, was not also charged with insider trading if their son had done something wrong.
Clusterstock  Sep 4  Comment 
By Joseph Ax NEW YORK (Reuters) - A federal judge on Thursday refused to throw out the insider trading conviction of former SAC Capital portfolio manager Mathew Martoma, saying the trial evidence "overwhelmingly demonstrated Martoma's...
New York Times  Aug 15  Comment 
Gabriel Plotkin, once a top trader for Steven A. Cohen, named his hedge fund Melvin Capital after his grandfather.




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Subscriber Acquisition Cost, or SAC, is the amount of money a company spends for each new subscriber they gain.

As its title would suggest, subscriber acquisition cost is a metric that is primarily used by companies that offer some sort of subscription based service, like telecommunications companies or cable television providers. Measuring these costs on a per-customer basis is helpful when determining how expensive specific offerings are for the company. This can also be useful when compared to other per-customer based metrics like Average Revenue Per User (ARPU). SAC is most commonly calculated using costs that are specific to attracting new customers, like marketing spending.

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