Subscriber Acquisition Cost (SAC)

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New York Times  Aug 15  Comment 
Gabriel Plotkin, once a top trader for Steven A. Cohen, named his hedge fund Melvin Capital after his grandfather.
Reuters  Aug 14  Comment 
(Adds details from decision, comments, background, case citation, byline)
Clusterstock  Aug 14  Comment 
NEW YORK (Reuters) - A federal judge narrowed but refused to dismiss lawsuits by former Elan Corp and Wyeth shareholders seeking to recoup losses from billionaire investor Steven A. Cohen and his firm SAC Capital Advisors LP over insider trading...
Cloud Computing  Jul 9  Comment 
Signal, the global leader in real-time, cross-channel technology, enabled leading online survey platform SurveyMonkey to test and compare the performance of two retargeting vendors, resulting in a 33 percent reduction in customer acquisition cost,...
Cloud Computing  Jul 8  Comment 
Signal, the global leader in real-time, cross-channel technology, enabled leading online survey platform SurveyMonkey to test and compare the performance of two retargeting vendors, resulting in a 33 percent reduction in customer acquisition cost,...
Forbes  Jun 19  Comment 
In the wake of a recent appellate ruling instructing judges to grant the Securities and Exchange Commission greater deference, Judge Victor Marrero granted final approval of the agency's settlement with SAC Capital yesterday.
New York Times  Jun 18  Comment 
Judge Victor Marrero of the Federal District Court in Manhattan gave final approval on Wednesday to a $602 million settlement with the S.E.C. that does not require Steven A. Cohen’s former firm to admit any wrongdoing.




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Subscriber Acquisition Cost, or SAC, is the amount of money a company spends for each new subscriber they gain.

As its title would suggest, subscriber acquisition cost is a metric that is primarily used by companies that offer some sort of subscription based service, like telecommunications companies or cable television providers. Measuring these costs on a per-customer basis is helpful when determining how expensive specific offerings are for the company. This can also be useful when compared to other per-customer based metrics like Average Revenue Per User (ARPU). SAC is most commonly calculated using costs that are specific to attracting new customers, like marketing spending.

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