This is the volume of beverages sold in 8-ounce equivalent cases, which equal 24 8-ounce servings or 192 U.S. fluid ounces, but does not equate to actual physical cases of beverages.
This metric is useful to measure the volumes of beverages sold over time; the standard case size is particularly helpful when comparing beverage sales between competitors. Apart from changing demand, price changes have serious effects on the volume of beverage cases sold- for example, increases in case prices usually lead to declines in the volume of beverage cases sold.
