About Wikinvest

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About Wikinvest

We're regular, everyday investors who are sick of the level of innovation at the major finance portals. We've steadily been building the investing website that we wanted -- we hope you'll find it useful as well.

In broad brushstrokes, here are some of things that we think set us apart from other sites:

Easily import your data from other sources

Setting up a portfolio on other finance sites is a pain. You have to manually enter in all of your transactions, cost basis, and other information, and this information is out of date the minute you make your next trade.

We allow you to seamlessly import your data from your brokerage and other investment accounts. Because you can import your data into your Wikinvest portfolio acount,

  • You can easily see all your investments -- from your brokerage account to your 401K to the accounts managed by your financial advisor -- all in one place
  • We push live, real-time market data and news on the stock you own directly to your browser, with no page refresh required.
  • We tell you exactly what you're paying in fees to your brokerage, so you know if they're ripping you off
  • We calculate your true performance (or the performance of your financial advisor) and compare that to market benchmarks
  • We offer other rich portfolio analytics - free.

Insight and Understanding, not just a wall of data

Traditional finance sites tend to throw a lot of data at users without the tools to make sense of it all.

We think investors could use more context, and a richer set of tools to make sense of it all. That's why our data:

  • Displays data visually, with interactive charts, wherever possible
  • Tells you if a company is high, low, or average for a particular metric in comparison to other companies in its industry, so you know whether the data point is good or bad for the company.
  • Shows you trends of metrics over time, so you can see how things are trending
  • Allows you to search for specific data points when you're hunting for data. Looking for Southwest Airline's 2007 current ratio? Try typing that query directly into our search bar.

Rich, user-generated content

Our wiki articles about companies are the best, one-stop-shop out there for a concise overview of a company - its business model, key risks and opportunities, market share, and anything else you should know before you decide to buy or sell a stock.

And, because we divide our articles into "neutral", "bulls", and "bears" sections, you can see the arguments for and against buying - as well as read "just the facts" when you're trying to brush up.

Invest in ideas, not just ticker symbols.

Most investing websites force people to think in the language of ticker symbols. Wikinvest lets you start with concepts, which can be things like themes, ideas, trends, products, and industries. At Wikinvest, investors can type a company name, but they can also start with an idea like the rising price of oil, the crisis in subprime lending, the impact of internet advertising, the success of the iPhone, and the rise of ecommerce – not XOM, C, GOOG, AAPL, and AMZN. And so Wikinvest has created an intuitive way to browse investing content by concept articles, which then explain which companies are impacted and why. For example:

  • Did you know Uranium prices are up 1000% in last 3 years? The Uranium article explains who mines, refines and uses this precious commodity.
  • Think America's too fat? The Obesity article describes what companies make obesity drugs, diet plans, and exercise equipment.
  • Feeling naughty? You can even learn how to invest in vices like alcohol, tobacco, gambling (even sex & porn).


How does Wikinvest make money?

We have ads on the site, which helps keep Wikinvest free and independent. And, we license our content and technology to other companies. We power all the stock charts on Forbes.com, all the finance content on NPR.org, finance content on USAToday.com, research / analytics for several brokerages, and other content and tools for hundreds of other sites. If you're interested in working with us, see our licensing page for more information.

Wikinvest © 2006, 2007, 2008, 2009, 2010, 2011, 2012. Use of this site is subject to express Terms of Service, Privacy Policy, and Disclaimer. By continuing past this page, you agree to abide by these terms. Any information provided by Wikinvest, including but not limited to company data, competitors, business analysis, market share, sales revenues and other operating metrics, earnings call analysis, conference call transcripts, industry information, or price targets should not be construed as research, trading tips or recommendations, or investment advice and is provided with no warrants as to its accuracy. Stock market data, including US and International equity symbols, stock quotes, share prices, earnings ratios, and other fundamental data is provided by data partners. Stock market quotes delayed at least 15 minutes for NASDAQ, 20 mins for NYSE and AMEX. Market data by Xignite. See data providers for more details. Company names, products, services and branding cited herein may be trademarks or registered trademarks of their respective owners. The use of trademarks or service marks of another is not a representation that the other is affiliated with, sponsors, is sponsored by, endorses, or is endorsed by Wikinvest.
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