We're regular, everyday investors who are sick of the level of innovation at the major finance portals. We've steadily been building the investing website that we wanted -- we hope you'll find it useful as well.
In broad brushstrokes, here are some of things that we think set us apart from other sites:
Setting up a portfolio on other finance sites is a pain. You have to manually enter in all of your transactions, cost basis, and other information, and this information is out of date the minute you make your next trade.
We allow you to seamlessly import your data from your brokerage and other investment accounts. Because you can import your data into your Wikinvest portfolio acount,
Traditional finance sites tend to throw a lot of data at users without the tools to make sense of it all.
We think investors could use more context, and a richer set of tools to make sense of it all. That's why our data:
Our wiki articles about companies are the best, one-stop-shop out there for a concise overview of a company - its business model, key risks and opportunities, market share, and anything else you should know before you decide to buy or sell a stock.
And, because we divide our articles into "neutral", "bulls", and "bears" sections, you can see the arguments for and against buying - as well as read "just the facts" when you're trying to brush up.
Most investing websites force people to think in the language of ticker symbols. Wikinvest lets you start with concepts, which can be things like themes, ideas, trends, products, and industries. At Wikinvest, investors can type a company name, but they can also start with an idea like the rising price of oil, the crisis in subprime lending, the impact of internet advertising, the success of the iPhone, and the rise of ecommerce – not XOM, C, GOOG, AAPL, and AMZN. And so Wikinvest has created an intuitive way to browse investing content by concept articles, which then explain which companies are impacted and why. For example:
We have ads on the site, which helps keep Wikinvest free and independent. And, we license our content and technology to other companies. We power all the stock charts on Forbes.com, all the finance content on NPR.org, finance content on USAToday.com, research / analytics for several brokerages, and other content and tools for hundreds of other sites. If you're interested in working with us, see our licensing page for more information.