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| Revision as of 15:01, January 8, 2009 (edit) Adamfarren - Sr. Director (Talk | contribs) (→===Contextual Targeting) ← Previous diff |
Current revision (09:51, July 25, 2011) (edit) (undo) Roger - Director (Talk | contribs) |
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| - | Wikinvest was launched in 2007 with intention to reinvent the traditional finance portal. Why? Because investing has changed - it's not just about the personal interaction between an investor and his broker anymore. Now, it's about doing it yourself, online, using multiple sources of information and collaborating with other investors to find trading ideas. Today, successful investors use a wide range of information sources; they use social investing tools to track their own and others' performance and to make their financial decisions; and they read, write, and collaborate with other investors online. | + | '''Want to reach our high-quality audience of millions of investors?''' |
| - | At Wikinvest, we've built a tool for the successful, active investor. We're leveraging innovative technology and a vibrant community of contributors to create the next generation finance portal. Our audience is affluent, well educated, and engaged - and they're one step away from their next trade. | + | *Contact [mailto:ken.krigstein@wikinvest.com Ken Krigstein] (ken.krigstein@wikinvest.com) for additional information. |
| - | ===Wikinvest Audience Profile=== | + | '''About Wikinvest'''<br> |
| - | *78% male, 65% aged 25-54 <ref name=Comscore>Data from ComScore Media Metrix, 11/08</ref> | + | Launched in 2007, Wikinvest is reinventing the traditional finance portal by highlighting the meaning and relevance of financial news and data. Today's self-directed investors take advantage of the powerful tools available online to make their own choices, rather than calling their broker for a stock pick. Our users look at a wide range of information sources; they use interactive tools to track their own and others' performance; and they read, write, and collaborate with other investors online. |
| - | *42% have household income over $100K <ref name=Comscore /> | + | |
| - | *32% are business owners or C-level executives <ref name=House>Wikinvest User Survey, December 2008</ref> | + | |
| - | *85% have a college degree <ref name=House /> | + | |
| - | *90% own stocks<ref name=House /> | + | |
| - | *85% make one or more trades a month<ref name=House /> | + | |
| - | *75% have an online trading account<ref name=House /> | + | |
| - | ===Opportunities=== | + | '''About our audience'''<br> |
| - | Wikinvest's advertising products include, but are not limited to, the following opportunities: | + | On Wikinvest, you'll reach an audience that's affluent, well educated, and engaged - and one step away from their next trade. |
| - | *Standard IAB ads, above the fold | + | *89.5% Male |
| - | **728x90 leaderboard | + | *65% have a college degree |
| - | **300x250 box | + | *20% are business owners (Index of 591) |
| - | *Sponsorships | + | *43% have household income over $100K |
| - | *Brokerage and Trading Center | + | *27.5% have household income over $150K (Index of 424) |
| - | *Branded Interactive Buttons and Widgets | + | *37% have investment portfolios worth $100K or more |
| + | *21% have portfolios worth $250K+ | ||
| + | *Index of 341 for online investment transactions | ||
| + | *Index of 906 for checking stock quotes multiple times a day<ref>''All data from ComScore Media Metrix or Nielson @Plan 4/2010''</ref> | ||
| + | {{clr}} | ||
| - | ====Contextual Targeting==== | ||
| - | Wikinvest can target your entire ad campaign (or simply individual creatives and landing pages) to contextual topics – either our pre-built categories or the ones you specify. | ||
| - | *Advertise a gold prices ETF against content about [[Investing in Gold]] or [[Commodities]] | ||
| - | *Target ads for your Forex account sign ups in content about [[Special:GlobalMarkets|Currencies]] | ||
| - | *Promote your retirement products alongside our [[Guide to Investing]] and [[Personal Finance]] | ||
| - | |||
| - | ===Contact=== | ||
| - | Interested in reaching Wikinvest's audience? Contact [[Adam Farren]], Director of Business Development, adam[at]wikinvest.com. | ||
| - | {{clr}} | ||
| <references/> | <references/> | ||
Current revision
Want to reach our high-quality audience of millions of investors?
- Contact Ken Krigstein (ken.krigstein@wikinvest.com) for additional information.
About Wikinvest
Launched in 2007, Wikinvest is reinventing the traditional finance portal by highlighting the meaning and relevance of financial news and data. Today's self-directed investors take advantage of the powerful tools available online to make their own choices, rather than calling their broker for a stock pick. Our users look at a wide range of information sources; they use interactive tools to track their own and others' performance; and they read, write, and collaborate with other investors online.
About our audience
On Wikinvest, you'll reach an audience that's affluent, well educated, and engaged - and one step away from their next trade.
- 89.5% Male
- 65% have a college degree
- 20% are business owners (Index of 591)
- 43% have household income over $100K
- 27.5% have household income over $150K (Index of 424)
- 37% have investment portfolios worth $100K or more
- 21% have portfolios worth $250K+
- Index of 341 for online investment transactions
- Index of 906 for checking stock quotes multiple times a day[1]
- ↑ All data from ComScore Media Metrix or Nielson @Plan 4/2010
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