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| Revision as of 15:08, January 8, 2009 (edit) Adamfarren - Sr. Director (Talk | contribs) ← Previous diff |
Current revision (09:51, July 25, 2011) (edit) (undo) Roger - Director (Talk | contribs) |
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| - | Wikinvest was launched in 2007 with intention to reinvent the traditional finance portal. For successful investors and active traders, the game has changed - personal interaction between a client and his broker has taken a backseat to the powerful tools available online. Now, investors look at a wide range of information sources; they use social investing tools to track their own and others' performance; and they read, write, and collaborate with other investors online. | + | '''Want to reach our high-quality audience of millions of investors?''' |
| - | At Wikinvest, we've built a tool for the successful, active investor. We're leveraging innovative technology and a vibrant community of contributors to create the next generation finance portal. Our audience is affluent, well educated, and engaged - and they're one step away from their next trade. | + | *Contact [mailto:ken.krigstein@wikinvest.com Ken Krigstein] (ken.krigstein@wikinvest.com) for additional information. |
| - | ===Wikinvest Audience Profile=== | + | '''About Wikinvest'''<br> |
| - | *78% male, 65% aged 25-54 | + | Launched in 2007, Wikinvest is reinventing the traditional finance portal by highlighting the meaning and relevance of financial news and data. Today's self-directed investors take advantage of the powerful tools available online to make their own choices, rather than calling their broker for a stock pick. Our users look at a wide range of information sources; they use interactive tools to track their own and others' performance; and they read, write, and collaborate with other investors online. |
| - | *42% have household income over $100K | + | |
| - | *32% are business owners or C-level executives | + | |
| - | *85% have a college degree | + | |
| - | *90% own stocks | + | |
| - | *85% make one or more trades a month | + | |
| - | *75% have an online trading account | + | |
| - | '''All data from ComScore, 11/08, and Wikinvest User Survey, 12/08''' | + | '''About our audience'''<br> |
| - | ===Opportunities=== | + | On Wikinvest, you'll reach an audience that's affluent, well educated, and engaged - and one step away from their next trade. |
| - | Wikinvest's advertising products include, but are not limited to, the following opportunities: | + | *89.5% Male |
| - | *Standard IAB ads, above the fold | + | *65% have a college degree |
| - | **728x90 leaderboard | + | *20% are business owners (Index of 591) |
| - | **300x250 box | + | *43% have household income over $100K |
| - | *Sponsorships | + | *27.5% have household income over $150K (Index of 424) |
| - | *Brokerage and Trading Center | + | *37% have investment portfolios worth $100K or more |
| - | *Branded Interactive Buttons and Widgets | + | *21% have portfolios worth $250K+ |
| + | *Index of 341 for online investment transactions | ||
| + | *Index of 906 for checking stock quotes multiple times a day<ref>''All data from ComScore Media Metrix or Nielson @Plan 4/2010''</ref> | ||
| + | {{clr}} | ||
| - | =====Contextual Targeting===== | ||
| - | Wikinvest can target your entire ad campaign (or simply individual creatives and landing pages) to contextual topics – either our pre-built categories or the ones you specify. | ||
| - | *Advertise a gold prices ETF against content about [[Investing in Gold]] or [[Commodities]] | ||
| - | *Target ads for your Forex account sign ups in content about [[Special:GlobalMarkets|Currencies]] | ||
| - | *Promote your retirement products alongside our [[Guide to Investing]] and [[Personal Finance]] | ||
| - | |||
| - | ===Contact=== | ||
| - | Interested in reaching Wikinvest's audience? Contact [[Adam Farren]], Director of Business Development, adam[at]wikinvest.com. | ||
| - | {{clr}} | ||
| <references/> | <references/> | ||
Current revision
Want to reach our high-quality audience of millions of investors?
- Contact Ken Krigstein (ken.krigstein@wikinvest.com) for additional information.
About Wikinvest
Launched in 2007, Wikinvest is reinventing the traditional finance portal by highlighting the meaning and relevance of financial news and data. Today's self-directed investors take advantage of the powerful tools available online to make their own choices, rather than calling their broker for a stock pick. Our users look at a wide range of information sources; they use interactive tools to track their own and others' performance; and they read, write, and collaborate with other investors online.
About our audience
On Wikinvest, you'll reach an audience that's affluent, well educated, and engaged - and one step away from their next trade.
- 89.5% Male
- 65% have a college degree
- 20% are business owners (Index of 591)
- 43% have household income over $100K
- 27.5% have household income over $150K (Index of 424)
- 37% have investment portfolios worth $100K or more
- 21% have portfolios worth $250K+
- Index of 341 for online investment transactions
- Index of 906 for checking stock quotes multiple times a day[1]
- ↑ All data from ComScore Media Metrix or Nielson @Plan 4/2010
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