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| Revision as of 14:45, January 8, 2009 (edit) Adamfarren - Sr. Director (Talk | contribs) ← Previous diff |
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| - | Wikinvest was launched in 2007 with the intention of reinventing the traditional finance portal. Why? Because investing has changed - it's no longer about the personal interaction between an investor and his broker. Now, it's about doing it yourself, online, and using multiple sources of information and collaboration with other investors to find investing ideas. Today, successful investors use a wide range of information sources; they use social investing tools to track their own and others' performance and to make their trading decisions; and they read, write, and collaborate with other investors online. | + | Wikinvest was launched in 2007 with intention to reinvent the traditional finance portal. Why? Because investing has changed - it's not just about the personal interaction between an investor and his broker anymore. Now, it's about doing it yourself, online, using multiple sources of information and collaborating with other investors to find trading ideas. Today, successful investors use a wide range of information sources; they use social investing tools to track their own and others' performance and to make their financial decisions; and they read, write, and collaborate with other investors online. |
| At Wikinvest, we've built a tool for the successful, active investor. We're leveraging innovative technology and a vibrant community of contributors to create the next generation finance portal. Our audience is affluent, well educated, and engaged - and they're one step away from their next trade. | At Wikinvest, we've built a tool for the successful, active investor. We're leveraging innovative technology and a vibrant community of contributors to create the next generation finance portal. Our audience is affluent, well educated, and engaged - and they're one step away from their next trade. | ||
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| *85% make one or more trades a month<ref name=House /> | *85% make one or more trades a month<ref name=House /> | ||
| *75% have an online trading account<ref name=House /> | *75% have an online trading account<ref name=House /> | ||
| + | |||
| + | ===Contextual Targeting=== | ||
| + | Wikinvest can target your entire ad campaign (or simply individual creatives and landing pages) to contextual topics – either our pre-built categories or the ones you specify. | ||
| + | *Advertise a gold prices ETF against content about [[Investing in Gold]] or [[Commodities]] | ||
| + | *Target ads for your Forex account sign ups in content about [[Special:GlobalMarkets?select=Currency|Currencies]] | ||
| + | *Advertise your retirement products alongside our [[Guide to Investing]] and [[Personal Finance]] | ||
| + | |||
| + | ===Opportunities=== | ||
| + | Wikinvest offers the following advertising opportunities: | ||
| + | *Standard IAB ads, above the fold | ||
| + | **728x90 leaderboard | ||
| + | **300x250 box | ||
| + | *Sponsorships | ||
| + | *Brokerage and Trading Center | ||
| + | *Branded Interactive Buttons and Widgets | ||
| + | |||
| + | ===Contact=== | ||
| + | Interested in reaching Wikinvest's audience? Contact [[Adam Farren]], Director of Business Development, adam[at]wikinvest.com. | ||
| <references/> | <references/> | ||
Revision as of 14:57, January 8, 2009
Wikinvest was launched in 2007 with intention to reinvent the traditional finance portal. Why? Because investing has changed - it's not just about the personal interaction between an investor and his broker anymore. Now, it's about doing it yourself, online, using multiple sources of information and collaborating with other investors to find trading ideas. Today, successful investors use a wide range of information sources; they use social investing tools to track their own and others' performance and to make their financial decisions; and they read, write, and collaborate with other investors online.
At Wikinvest, we've built a tool for the successful, active investor. We're leveraging innovative technology and a vibrant community of contributors to create the next generation finance portal. Our audience is affluent, well educated, and engaged - and they're one step away from their next trade.
Wikinvest Audience Profile
- 78% male, 65% aged 25-54 [1]
- 42% have household income over $100K [1]
- 32% are business owners or C-level executives [2]
- 85% have a college degree [2]
- 90% own stocks[2]
- 85% make one or more trades a month[2]
- 75% have an online trading account[2]
Contextual Targeting
Wikinvest can target your entire ad campaign (or simply individual creatives and landing pages) to contextual topics – either our pre-built categories or the ones you specify.
- Advertise a gold prices ETF against content about Investing in Gold or Commodities
- Target ads for your Forex account sign ups in content about Currencies
- Advertise your retirement products alongside our Guide to Investing and Personal Finance
Opportunities
Wikinvest offers the following advertising opportunities:
- Standard IAB ads, above the fold
- 728x90 leaderboard
- 300x250 box
- Sponsorships
- Brokerage and Trading Center
- Branded Interactive Buttons and Widgets
Contact
Interested in reaching Wikinvest's audience? Contact Adam Farren, Director of Business Development, adam[at]wikinvest.com.
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