Advertise

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Revision as of 15:13, January 9, 2009

Wikinvest was launched in 2007 with intention to reinvent the traditional finance portal. For successful investors and active traders, the game has changed - personal interaction between a client and his broker has taken a backseat to the powerful tools available online. Now, investors look at a wide range of information sources; they use interactive tools to track their own and others' performance; and they read, write, and collaborate with other investors online.

At Wikinvest, we've built a tool for the successful, active investor. We're leveraging innovative technology and a vibrant community of contributors to create the next generation finance portal. Our audience is affluent, well educated, and engaged - and they're one step away from their next trade.

Wikinvest Audience Profile

• 78% male, 65% aged 25-54
• 42% have household income over $100K
• 32% are business owners or C-level executives
• 85% have a college degree
• 90% own stocks
• 85% make one or more trades a month
• 75% have an online trading account

All data from ComScore Media Metrix or Wikinvest User Study, 12/08

Opportunities

Wikinvest's advertising products include, but are not limited to, the following opportunities:

• Standard IAB ads, above the fold
  • 728x90 leaderboard
  • 300x250 box
• Sponsorships
• Brokerage and Trading Center
• Branded Interactive Buttons and Widgets

Contextual Targeting

Wikinvest can target your entire ad campaign (or simply individual creatives and landing pages) to contextual topics – either our pre-built categories or the ones you specify.

• Advertise a gold prices ETF against content about Investing in Gold or Commodities
• Target ads for your Forex account sign ups in content about Currencies
• Promote your retirement products alongside our Guide to Investing and Personal Finance

Contact

Interested in reaching Wikinvest's audience? Contact Adam Farren, Director of Business Development, adam[at]wikinvest.com.

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