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| Revision as of 15:07, January 8, 2009 (edit) Adamfarren - Sr. Director (Talk | contribs) ← Previous diff |
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| At Wikinvest, we've built a tool for the successful, active investor. We're leveraging innovative technology and a vibrant community of contributors to create the next generation finance portal. Our audience is affluent, well educated, and engaged - and they're one step away from their next trade. | At Wikinvest, we've built a tool for the successful, active investor. We're leveraging innovative technology and a vibrant community of contributors to create the next generation finance portal. Our audience is affluent, well educated, and engaged - and they're one step away from their next trade. | ||
| - | ===Wikinvest Audience Profile=== | + | ===Wikinvest Audience Profile===<ref name=Comscore>Data from ComScore Media Metrix, 11/08</ref><ref name=House>Wikinvest User Survey, December 2008</ref> |
| - | *78% male, 65% aged 25-54 <ref name=Comscore>Data from ComScore Media Metrix, 11/08</ref> | + | *78% male, 65% aged 25-54 |
| - | *42% have household income over $100K <ref name=Comscore /> | + | *42% have household income over $100K |
| - | *32% are business owners or C-level executives <ref name=House>Wikinvest User Survey, December 2008</ref> | + | *32% are business owners or C-level executives |
| - | *85% have a college degree <ref name=House /> | + | *85% have a college degree |
| - | *90% own stocks<ref name=House /> | + | *90% own stocks |
| - | *85% make one or more trades a month<ref name=House /> | + | *85% make one or more trades a month |
| - | *75% have an online trading account<ref name=House /> | + | *75% have an online trading account |
| ===Opportunities=== | ===Opportunities=== | ||
Revision as of 15:07, January 8, 2009
Wikinvest was launched in 2007 with intention to reinvent the traditional finance portal. For successful investors and active traders, the game has changed - personal interaction between a client and his broker has taken a backseat to the powerful tools available online. Now, investors look at a wide range of information sources; they use social investing tools to track their own and others' performance; and they read, write, and collaborate with other investors online.
At Wikinvest, we've built a tool for the successful, active investor. We're leveraging innovative technology and a vibrant community of contributors to create the next generation finance portal. Our audience is affluent, well educated, and engaged - and they're one step away from their next trade.
===Wikinvest Audience Profile===[1][2]
- 78% male, 65% aged 25-54
- 42% have household income over $100K
- 32% are business owners or C-level executives
- 85% have a college degree
- 90% own stocks
- 85% make one or more trades a month
- 75% have an online trading account
Opportunities
Wikinvest's advertising products include, but are not limited to, the following opportunities:
- Standard IAB ads, above the fold
- 728x90 leaderboard
- 300x250 box
- Sponsorships
- Brokerage and Trading Center
- Branded Interactive Buttons and Widgets
Contextual Targeting
Wikinvest can target your entire ad campaign (or simply individual creatives and landing pages) to contextual topics – either our pre-built categories or the ones you specify.
- Advertise a gold prices ETF against content about Investing in Gold or Commodities
- Target ads for your Forex account sign ups in content about Currencies
- Promote your retirement products alongside our Guide to Investing and Personal Finance
Contact
Interested in reaching Wikinvest's audience? Contact Adam Farren, Director of Business Development, adam[at]wikinvest.com.
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