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	'''About our audience'''<br>		'''About our audience'''<br>
	On Wikinvest, you'll reach an audience that's affluent, well educated, and engaged - and one step away from their next trade.		On Wikinvest, you'll reach an audience that's affluent, well educated, and engaged - and one step away from their next trade.
		+	*68.5% Male
		+	*Index of 397 for online investment transactions
		+	*65% have a college degree
	*42% have household income over $100K		*42% have household income over $100K
-	*90% own and trade stocks	+	*27.5% have household income over $150K (Index of 424)
-	*75% have an online trading account	+	*33.4% have investment portfolios worth $100K or more
-	*32% are business owners or C-level executives	+	*26% have portfolios worth $250K+
-	*85% have a college degree	+	*Index of 888 for checking stock quotes multiple times a day
-	[[Image:HHIComparison.png|left|400px|thumb|Wikinvest's users are wealthier than those at Forbes, Bloomberg, Morningstar, SeekingAlpha, and Yahoo! Finance<ref>''All data from ComScore Media Metrix or Wikinvest User Study, 12/08''</ref>]]	+
		+	[[<ref>''All data from ComScore Media Metrix or Nielson @Plan 2/2010''</ref>]]
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	<references/>		<references/>

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Revision as of 16:04, April 15, 2010

Want to reach our high-quality audience of millions of investors?

• Contact Mike Mitchell (mikedm@wikinvest.com) for additional information.

About Wikinvest
Launched in 2007, Wikinvest is reinventing the traditional finance portal by highlighting the meaning and relevance of financial news and data. Today's self-directed investors take advantage of the powerful tools available online to make their own choices, rather than calling their broker for a stock pick. Our users look at a wide range of information sources; they use interactive tools to track their own and others' performance; and they read, write, and collaborate with other investors online.

About our audience
On Wikinvest, you'll reach an audience that's affluent, well educated, and engaged - and one step away from their next trade.

• 68.5% Male
• Index of 397 for online investment transactions
• 65% have a college degree
• 42% have household income over $100K
• 27.5% have household income over $150K (Index of 424)
• 33.4% have investment portfolios worth $100K or more
• 26% have portfolios worth $250K+
• Index of 888 for checking stock quotes multiple times a day

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1. ↑ All data from ComScore Media Metrix or Nielson @Plan 2/2010

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