Advertise

Wikinvest was launched in 2007 with intention to reinvent the traditional finance portal. Why? Because investing has changed - it's not just about the personal interaction between an investor and his broker anymore. Now, it's about doing it yourself, online, using multiple sources of information and collaborating with other investors to find trading ideas. Today, successful investors use a wide range of information sources; they use social investing tools to track their own and others' performance and to make their financial decisions; and they read, write, and collaborate with other investors online.

At Wikinvest, we've built a tool for the successful, active investor. We're leveraging innovative technology and a vibrant community of contributors to create the next generation finance portal. Our audience is affluent, well educated, and engaged - and they're one step away from their next trade.

Wikinvest Audience Profile

• 78% male, 65% aged 25-54 ^[1]
• 42% have household income over $100K ^[1]
• 32% are business owners or C-level executives ^[2]
• 85% have a college degree ^[2]
• 90% own stocks^[2]
• 85% make one or more trades a month^[2]
• 75% have an online trading account^[2]

Contextual Targeting

Wikinvest can target your entire ad campaign (or simply individual creatives and landing pages) to contextual topics – either our pre-built categories or the ones you specify.

• Advertise a gold prices ETF against content about Investing in Gold or Commodities
• Target ads for your Forex account sign ups in content about Currencies
• Promote your retirement products alongside our Guide to Investing and Personal Finance

Opportunities

Wikinvest's advertising products include, but are not limited to, the following opportunities:

• Standard IAB ads, above the fold
  • 728x90 leaderboard
  • 300x250 box
• Sponsorships
• Brokerage and Trading Center
• Branded Interactive Buttons and Widgets

Contact

Interested in reaching Wikinvest's audience? Contact Adam Farren, Director of Business Development, adam[at]wikinvest.com.

1. ↑ ^{1.0 1.1} Data from ComScore Media Metrix, 11/08
2. ↑ ^{2.0 2.1 2.2 2.3 2.4} Wikinvest User Survey, December 2008

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