Launched in 2007, Wikinvest is reinventing the traditional finance portal by highlighting the meaning and relevance of financial news and data. For successful investors and active traders, the game has changed - calling up a broker for a stock pick is the old model, while today's self-directed investors take advantage of the powerful tools available online to make their own choices. Wikinvest's users look at a wide range of information sources; they use interactive tools to track their own and others' performance; and they read, write, and collaborate with other investors online.
Our audience is affluent, well educated, and engaged - and they're one step away from their next trade. 90% own and trade stocks and 75% have an online trading account. 32% are business owners or C-level executives, and 42% have household income over $100K - a better percentage than what you'll find on Forbes, the Wall Street Journal, or Bloomberg.com.