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About Wikinvest
Launched in 2007, Wikinvest is reinventing the traditional finance portal by highlighting the meaning and relevance of financial news and data. Today's self-directed investors take advantage of the powerful tools available online to make their own choices, rather than calling their broker for a stock pick. Our users look at a wide range of information sources; they use interactive tools to track their own and others' performance; and they read, write, and collaborate with other investors online.

About our audience^[1]
On Wikinvest, you'll reach an audience that's affluent, well educated, and engaged - and one step away from their next trade.

• 90% own and trade stocks
• 75% have an online trading account
• 32% are business owners or C-level executives
• 42% have household income over $100K

1. ↑ All data from ComScore Media Metrix or Wikinvest User Study, 12/08

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