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Motley Fool  Mar 2  Comment 
The Chinese recruiting leader delivered a strong quarter. Here's what investors need to know.
Motley Fool  Mar 2  Comment 
The Chinese online recruiter delivers another quarter of double-digit revenue growth -- its strongest since 2011.
Motley Fool  Nov 10  Comment 
The Chinese online recruiter delivers another quarter of double-digit revenue growth.


51job, Inc., incorporated in 2000, is a provider of recruitment and integrated human resource services in China. In addition to recruitment advertising services, the company also provides executive search and other complementary human resource related services, including training, proprietary software applications, business process outsourcing and salary surveys, for large and small employers. Its nationwide office network spans 26 cities in China.

Internet web-based applications and human resource software are critical aspects of 51job's services, in addition to print advertising. The majority of the company's revenue results from posting fees when employers place job advertisements on the 51job Weekly and on www.51job.com, as well as fees for employers accessing the company's resume database. [1] Print advertising generated 41.8% of revenue in 2008, compared to 33.5% of revenue associated with the online recruitment segment. [1]

With high economic growth and population in China, the recruitable labor market is growing and has driven growth in the company's revenue and net income despite the global economic downturn.

Business Overview

51job Revenue and Operating Income [2]
2006 (million RMB) 2007 (million RMB) 2008 (million RMB) 2008 (USD)
Print Advertising389431359$52,654
Online Recruitment220283312$45,749
Executive Search19.91614$2,049
Other 69115175$25,663
Net Revenue 659.8799.3815.5$119,528
Net income99.3103.676.6$11,227

Trends and Forces

Chinese Economic Growth drives recruiting market

51job continues to have the highest brand recognition both in the online and offline recruiting market in China. Moreover, China's prosperous economy will continue to boost the recruiting market. Furthermore, the alliance with Recruit can help 51job explore further opportunities within the human resources industry and potentially new information services businesses in China because Recruit is a leading human resource services provider in Japan.


  1. 1.0 1.1 JOBS 20-F 2009 Item 4 "Information on the Company," page 25
  2. JOBS 2009 20-F, Item 3 "Key Information," page 1
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