ORLANDO, FL -- (Marketwire) -- 05/01/09 -- Action Toys, Inc. (PINKSHEETS: APII) announced that Voorhees and Company Inc. has agreed to represent the company's products to retailers in the state of Florida. Steve Voorhees, President of the company, is a veteran of the industry, having been an independent manufacturer's sales rep in the Rocky Mountain region of the US for many years where his firm was a top producer for Action Toys. After re-location to Florida recently, Voorhees started to work with various toy lines. His experience in the industry and his ready knowledge of the Action Toys brands made Voorhees and Company an ideal sales representative for the Florida territory. He has already begun providing business from new and existing customers with 2 sales reps.

In a related event, the company appointed Sandy Ruben & Associates as representative for the company in the Southeastern part of the US except Florida providing sales representation in Georgia, Alabama, Mississippi, Kentucky, Tennessee, South Carolina and North Carolina with 5 sales reps. Action Toys has aligned with an experienced and knowledgeable firm that is well-respected in the industry and is very familiar with the line. The Sandy Ruben firm had previously represented Action Toys in the marketplace and has a proven record of success.

Bob Muniz, President of Action Toys, commented: "I have personally known Steve Voorhees and Sandy Ruben for many years and am confident in their companies to effectively and creatively sell our educational, non-violent toys to their client base in these territories. I am very pleased to have them on board with us and can already say that initial sales orders from both groups show a very positive response to their efforts and to our products," said Muniz. "These new representation agreements add to our ongoing and aggressive efforts to rebuild sales revenues and to re-introduce Action Toys to retailers nation-wide. I have no doubt that we will continue to see revenue growth in the coming months."

About Action Products International, Inc.

Action Products International, Inc. ("APII") is a global manufacturer and distributor of brand-focused consumer products with award winning brands in the educational toys and crafts product segment. Headquartered in Orlando, Florida, APII's product line includes action figures, play-sets, activity kits and premium wooden toys that emphasize educational fun within the themes of arts and crafts, nature and science. Action Toys, Inc. products are distributed to and sold by more than two thousand retail stores worldwide. For more information about the Action Toys, Inc., please visit our websites at www.apii.com and www.actiontoysinc.com

Safe Harbor Forward-Looking Statements

Statements contained in this release that are not strictly historical are "forward-looking statements." Such forward-looking statements are sometimes identified by words such as "intends," "projects," "anticipates," "believes," "expects" and "hopes." The forward-looking statements are made based on information available as of the date hereof, and APII assumes no obligation to update such forward-looking statements. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that could cause APII's actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for APII's products and services, APII's ability to continue to develop markets, general economic conditions, APII's ability to secure additional financing and other factors that may be more fully described in APII's reports to shareholders and periodic filings with the Securities and Exchange Commission.